I don't see our industry as a "store front" type of business. It's not like you get walk ins just shoppin' around for a good pressure washin' guy. However, presence is never a bad thing in terms of marketing. Until a year and a half ago, our residence housed our office and we rented 3000 sq. ft. cold storage and a small office in the same building. $450/month....REALLY CHEAP! It was convenient for housing vehicles, trailers, etc., but 10 minutes across town. Everytime I looked for a tool at home, it was at the shop. It was nice in terms of employees meeting there instead of our house. We did get exposure from passing traffic.
1 1/2 years ago we purchased a 5 acre property with a 3500 sq. ft. shop, complete with office. The house is smaller than we had, but hey......the shop really, really works for us. Of course, 2 stocked ponds, whitetail deer daily, privacy, ya da ya da ya da, helps too!
So now I'm home based. I conduct meetings in our office and it's apart from our private residence, so it doesn't have the same feel as home based.
Spring is near.