First batch of EDDM

I did not do EDDM; I am using a mailing list to a specific set of residential demographics in my area. It has been only one week since the first batch of postcards were delivered. So far I have received just over a .5% reply rate. I was able to close 77% of these leads in a short time and possibly a few more that are on the fence. The wood quotes are killing me though. I haven't been able to close any wood restoration jobs yet this year. I am anxious to see what happens with the 2nd and 3rd mailings plus the door hangers after adequate time.

Now if only the weather would cooperate. It was in the 30s this weekend with snow forecast for tomorrow.
 
outdoorprowash said:
Guys, you have to be patient. I get calls off a mailing months down the road. I get calls in the Spring from my Fall mailings. You will get more calls in another week or two and by July you will be rockin'. People will do business with the company they see the most. If your competitor is mailing 3 times a month you need to do 4. That is of course if your ad is good as theirs is. I do want to see that piece by A and J!
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Good Call George, you're absolutely correct! Also don't expect a good return on a 1st mailing, this needs to be done multiple times to get the message out there...and your Brand.

And For Pete's Sake.......Have A Website That Your Marketing Revolves Around!!!!!!!.........Sending Mailers Out Without A Website Is Just Pizzing Money Down The Drain!!!!!!!!!!!!!!

A Good Ranking Website Beats The Crap Out Of Mailer, Doorhangers, Or Any Other Marketing Returns Out There...........It Works 24/7/365!!!!!!
 
Guy Blackmon said:
A Good Ranking Website Beats The Crap Out Of Mailer, Doorhangers, Or Any Other Marketing Returns Out There...........It Works 24/7/365!!!!!!
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Hey Guy!

The thing about a website is, your only pulling people that know they want pressure washing service.. The vast majority of people dont know they are in the market for pressure washing service until they get your fancy card in the mail..

Individual ROI will be much greater with a website obviously, but the direct mail will allow you to pull lots of work.
 
Chris WCR said:
Hey Guy!

The thing about a website is, your only pulling people that know they want pressure washing service.. The vast majority of people dont know they are in the market for pressure washing service until they get your fancy card in the mail..

Individual ROI will be much greater with a website obviously, but the direct mail will allow you to pull lots of work.
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Chris I love the steps, what I always wonder why doesn't you printing process do the routes?


Text me anytime for question 480-522-5227
 
Ron Musgraves said:
Chris I love the steps, what I always wonder why doesn't you printing process do the routes?


Text me anytime for question 480-522-5227
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It ends up being more cost effective to have a local guy do the preparation.. He charges $23 per thousand. We provide him a spread sheet of what routes inside what zip codes we want to do and he breaks them down, labels them, and sorts them into the proper bins.. As well as puts the paperwork together for us.

So we basically have them shipped to him and he takes it from there, we pick them up every Tuesday morning 9 months a year and bring them over to our postal center for check in and from there, take them to the individual post offices..

If you try to have the original printer label them for you it gets really confusing and really increases your shipping fees (to you from them) because of the way they are boxed.

Also we do a new card every 6 weeks and with in that 6 weeks we are actually doing 10 different towns and 10 different mailers tailored to that town.. So the shipping fee would be really high if we used a online printer..
 
Chris WCR said:
It ends up being more cost effective to have a local guy do the preparation.. He charges $23 per thousand. We provide him a spread sheet of what routes inside what zip codes we want to do and he breaks them down, labels them, and sorts them into the proper bins.. As well as puts the paperwork together for us.

So we basically have them shipped to him and he takes it from there, we pick them up every Tuesday morning 9 months a year and bring them over to our postal center for check in and from there, take them to the individual post offices..

If you try to have the original printer label them for you it gets really confusing and really increases your shipping fees (to you from them) because of the way they are boxed.

Also we do a new card every 6 weeks and with in that 6 weeks we are actually doing 10 different towns and 10 different mailers tailored to that town.. So the shipping fee would be really high if we used a online printer..
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I prefer my printer does it while printing , it's included in my printing , the funny thing is they have to count while printing , so breaking them down really should charge extra.


Text me anytime for question 480-522-5227
 
I worked at a couple of large printing places out here and typically they dont count anything its all done by weight. Thats also how the internet houses do it. We submit around 125 print orders a week, there is always an expected variance. They say for every 5,000 you order its expected you may get 25 pieces more or 25 pieces less.. Ive never seen it less its usually more.

With comercial Ron you probably just use standard mail with a targeted list? When we do it that way for regular customers from our system we will have the print house just print it on like you mentioned..
 
My guys separates the routes, always giving more Cards than needed to a route because better to give more than Short them. Screw anything up they throw it out....

Weight or Count the point is they track them while printing. So if you request any printer to Blank in the runs they will usually do it. Often they do it by 1000 or 500 which works Ideal for EDDM
Chris WCR said:
I worked at a couple of large printing places out here and typically they dont count anything its all done by weight. Thats also how the internet houses do it. We submit around 125 print orders a week, there is always an expected variance. They say for every 5,000 you order its expected you may get 25 pieces more or 25 pieces less.. Ive never seen it less its usually more.

With comercial Ron you probably just use standard mail with a targeted list? When we do it that way for regular customers from our system we will have the print house just print it on like you mentioned..
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Chris WCR said:
Hey Guy!

The thing about a website is, your only pulling people that know they want pressure washing service.. The vast majority of people dont know they are in the market for pressure washing service until they get your fancy card in the mail..

Individual ROI will be much greater with a website obviously, but the direct mail will allow you to pull lots of work.
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I'll agree and disagree there Chris. 1st...Yes that's exactly who I want to call, customers that already know they want our service. This eliminates (To a certain point) price shoppers, and makes selling over the phone a breeze plus saves a butt load of money. There's nothing about a good ranking website that goes in the trash, nothing is wasted.

If the vast majority of people don't have enough sense to know they need our services..........I'm not sure I want them as a customer. Our customer demographic is more educated and know what they want and who they want it from. When they have visited our website "They" have made the decision to use our service not the salesman or a card in the mail.

Don't get me wrong, post cards are a great way to get your "Brand" & "Message" out there.........But without the foundation of a strong website to begin with it's putting the cart before the horse and totally useless.

IMO.
 
Ron Musgraves said:
My guys separates the routes, always giving more Cards than needed to a route because better to give more than Short them. Screw anything up they throw it out....

Weight or Count the point is they track them while printing. So if you request any printer to Blank in the runs they will usually do it. Often they do it by 1000 or 500 which works Ideal for EDDM
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EDDM has to be bundled in 100 pc quantities for our local post office. I have some 8.5x11's in print currently... testing the waters on some new stuff.
 
Greg Rentschler said:
EDDM has to be bundled in 100 pc quantities for our local post office. I have some 8.5x11's in print currently... testing the waters on some new stuff.
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Theres a Few guys who have used my printer and everything comes done to deliver just mail them. Let me know if you like saving money...he can actually find and affiliate local to as well.
 
Ron Musgraves said:
Theres a Few guys who have used my printer and everything comes done to deliver just mail them. Let me know if you like saving money...he can actually find and affiliate local to as well.
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I'm all about saving money! I would venture to say it may be hard to beat what I'm paying though - 8.5x11 full color (both sides) post cards at .064 each. .224 per house delivered via eddm
 
Greg, are you doing the designing and content of your cards or having it done?

Thanks.
 
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