Whats your Marketing Plans for this year?

Billboards tend to be too expensive. I had one for several years - it help establish creditbility, etc. The average perception: If a company has enough money to have a billboard, they must be an establish business.

I paid $550.00 a month. If I had to do it all over again - no way. Thats $6,600.00 a year. I could do a lot of advertising, mail-outs, etc. More bang for my money - reach more people.
 
How did everything work-out over the past year? What worked? What did you try?
 
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