Thats better!!!
TOMA
- Thread starter Mike V
- Start date
Thats better!!!
Mike V
Member
I am still having a hard time with the IPad thing.
Kory - who is your customer base? Who would be eligible to win this IPad?
It doesn't matter if it is going away or not, it is not memorable, people will forget about it as soon as they didn't win. Are people going to think about 12 months, 6 months even 5 days from now if they are not the one who won it. Of course not. People have too much information coming at them daily and while an Ipad giveaway just wouldn't turn my head. And while it may seem like a cool, happening thing....the truth is, most successful people would buy one if they wanted one and would likely question why you would be giving one away. This of course is based on who your target customer is.
Kory - who is your customer base? Who would be eligible to win this IPad?
It doesn't matter if it is going away or not, it is not memorable, people will forget about it as soon as they didn't win. Are people going to think about 12 months, 6 months even 5 days from now if they are not the one who won it. Of course not. People have too much information coming at them daily and while an Ipad giveaway just wouldn't turn my head. And while it may seem like a cool, happening thing....the truth is, most successful people would buy one if they wanted one and would likely question why you would be giving one away. This of course is based on who your target customer is.
Scott Stone
New member
Nope, they are a huge one!
Scott Stone
New member
Years ago there was a guy that wanted to be a developer in the Phoenix area. He did nit have nearly enough capital to do what he wanted. I think he had like 40k total. What he did was some research, finding the travel routes of the bankers he wanted to approach. He then bought 20 or 30 semi trailers and lettered them on parked them in conspicuous places on the bankers routes. After they were there for a couple of months, he started approaching the bankers. He ended up developing three good size resorts with high end hotels, apartments and condos. He made a fortune in a very short amount of time.
My marketing is a lot more subtle, but it works for me. Mine is more personality and reputation driven. For instance, all of my customers know my office number. I can tell if it is a newer customer, because that is where they call. When they call my cell, the opening line is usually "Scott, this is Jack,(notice, he doesn't even mention who he is with) can you do xxx?". Sometimes I get a call that is an I need this now. I always have a conflict, because of my schedule, but my customers know that if I say I will do it, there is no further concern.
My marketing is a lot more subtle, but it works for me. Mine is more personality and reputation driven. For instance, all of my customers know my office number. I can tell if it is a newer customer, because that is where they call. When they call my cell, the opening line is usually "Scott, this is Jack,(notice, he doesn't even mention who he is with) can you do xxx?". Sometimes I get a call that is an I need this now. I always have a conflict, because of my schedule, but my customers know that if I say I will do it, there is no further concern.
jlpressure
JL Pressure Washing
I think its actually just another way to get your name out there and if you do more than one, say every few months they will look
As for successful people would buy one on their own, not necessarily, they all arent making 6 figures or even close. A LOT of these managers arent making what I would call BIG BUCKS and many would like a free $600 Ipad.
Done right it can be a good promotion and a way in the doors you want to get in.
What some (not you Mike) don't understand you have to put out money to make money. I hear a lot of guys say they can't afford all the advertising, ya if you are just starting in the resi biz on a shoestring budget, ya you can't afford a ton, but you better put as much as you can into it and be creative.
Now guys in biz a few years, going after stuff other than resi, you have to spend to make it
Figure 2 IPads $1200, time researching who gets the offer, the advertising of it etc etc. If it get me one 10K or 20K job, is the time & $2000 plus spent worth it? SURE IT IS
Lots of guys just don't understand you spend hours in a week a few hundred dollars targeting each week on stamps, fliers etc it can grow your biz, get one job $8K, the manager calls you a few times a year for other projects you get say $37K and over 10 years it grows to a half million dollars and thats just ONE manager
I figure whatever you can do, an IPad, an Email, A hand shake do it, see what works. Think long term, think ahead. One unsolicited over 7, 8 years ago has brought me over $1,000,000 from one company. If I didnt do that one unsolicited bid at that time, I may not have gotten that job and maybe never had another chance to get in with that company, maybe that manager wouldn't have told the other managers about me. That was my very first job when I went full time. Advertising anyway you can is what will pay off
Kory
Member
Property managers and hoa managers and apartment complex managers. This is not a race for me it's a marathon. So my first one will be given away at the end of march or first week of April I will know by the 1st. So from now till then Every pm will get weekly emails, faxes, and postcards stating what we are doing. The iPad will also be on display at the trade shows and monthly meetings. With all of this and the investment of 1800 buck for 4 ipads how much do you think I will make this year? It's questionable but I made over 250k off of candy. They will remember me you wanna know why, cause they still call me the candy man everytime I see them and I quit that program 5 months ago. Most of the pm's I deal with are making less than six figures and are women with kids.
Scott Stone
New member
I
Gosnell
Gosnell
jlpressure
JL Pressure Washing
jlpressure
JL Pressure Washing
How much is to much???
I'm wondering if PM's get pissed after a while getting so much advertising. On emails I try to keep it to one advert every 1 1/2 months. I wonder if they feel invaded, thats why I back off on email advertising. Post cards I can go a month or two and then sometimes every 2 or 3 weeks. I try to mix up postcards to straight biz and then funny or unique postcards.
I make a phone call maybe every couple months to say hello or to see if they have any projects they need bids on. Might go in office once every several months if I am not called in for a while and thats only about a couple dozen PM's at most
Send newsletter 2 or 3 times a year. Send Thank you cards for every project. Send gift cards occasionally and bring in gifts occasionally
Now you add all this up, I wonder if its a nuisance. I hope not. On email campaigns I have only gotten maybe 18 take me off list requests out of well over 200 I email to and another I email to not as much
I plan out when I send anything, just like when we are working up to the busy times, I send more in the spring summer too and early fall
How much is to much?
I'm wondering if PM's get pissed after a while getting so much advertising. On emails I try to keep it to one advert every 1 1/2 months. I wonder if they feel invaded, thats why I back off on email advertising. Post cards I can go a month or two and then sometimes every 2 or 3 weeks. I try to mix up postcards to straight biz and then funny or unique postcards.
I make a phone call maybe every couple months to say hello or to see if they have any projects they need bids on. Might go in office once every several months if I am not called in for a while and thats only about a couple dozen PM's at most
Send newsletter 2 or 3 times a year. Send Thank you cards for every project. Send gift cards occasionally and bring in gifts occasionally
Now you add all this up, I wonder if its a nuisance. I hope not. On email campaigns I have only gotten maybe 18 take me off list requests out of well over 200 I email to and another I email to not as much
I plan out when I send anything, just like when we are working up to the busy times, I send more in the spring summer too and early fall
How much is to much?
DJ Carroll
Member
Jeff give me a call I got something for you. I'm positioning my self to being chased instead of chasing.
Mike V
Member
Jeff,
Email has become alot like the regular mail, we all get TONS of spam everyday like we get tons of junkmail everyday.
They are different.
Email is more personal and some people will feel invaded and some will get pissed and that will shut doors. However - one email every month or so seems to be ok.
Email has become alot like the regular mail, we all get TONS of spam everyday like we get tons of junkmail everyday.
They are different.
Email is more personal and some people will feel invaded and some will get pissed and that will shut doors. However - one email every month or so seems to be ok.
Mike V
Member
Good, that makes more sense.
Mike V
Member
You got that right and it sometimes even hurts us a little how much these folks dont make. I work with a group of PM's and have had several say to me "Oh my God...this Job pays more than I make in a year", and it was a pretty small job.
I was not really thinking about PM's as the moneymakers....more like Developers, Owners, etc.
Doug Rucker
Roundtable Host 2009
Most don't even see the advertisement. We don't even waist the stamps or paper on sending pm's stuff.
You guys don't need to, I never claimed to be the king if Pw. When it comes to pm's I'm pretty sure there may not be another person in the world that knowsxhow to sell these companies. I have been selling them since the first women named Barbara darly and a guy named bruce utterback and another guy named jack wilson started using me. Google Bruces name with developement and jack wilson with grubb and Ellis. (one of the founders)
I have watch there associations start and literally grow. Seen the certifications programs expand. I have been along side of the game nearly since it all started.
It's been a wild ride!!!
You guys don't need to, I never claimed to be the king if Pw. When it comes to pm's I'm pretty sure there may not be another person in the world that knowsxhow to sell these companies. I have been selling them since the first women named Barbara darly and a guy named bruce utterback and another guy named jack wilson started using me. Google Bruces name with developement and jack wilson with grubb and Ellis. (one of the founders)
I have watch there associations start and literally grow. Seen the certifications programs expand. I have been along side of the game nearly since it all started.
It's been a wild ride!!!
Mike V
Member
So what is the best method you have found to get their attention?
jlpressure
JL Pressure Washing
Sure wish Grubb & Ellis residential would let me though the door.
Ron your sales force is where its at, wish I had a sales force
You don't do those postcards at all anymore?
As for residential PM's I still think many of them get some of our stuff. Residential PM's condos/HOA's (not apartment PM's and regional managers) are more local than the commercial side you deal with.
Apartment PM companies are a hard nut to crack. they take care of one property, to get to many you have to go the next level or two up and thats tough, where as resi PM's Condo HOA they manage 3, 5, 10 properties each. The problem nowadays with a majority of them is its all about price and there's so many contractors now that are willing to work for nothing.
strong will survive, just wish the economy would boom and make people feel easier about spending