Mike V
Member
Top of Mind Awarness - Basically TOMA is an extension or a result of your overall marketing and advertising campaign. It is nothing more than a catch phrase.
Basics:
Be memorable!
Set yourself Apart from your competitors.
Consistency in your message.
Stay in your customer's face - Constant Repetition.
Do Great Work....People Talk.
Be Genuine.
Think of it like this.....you are driving down the street and you see a Giant Elephant walking down the sidewalk, you stop, look and think " Damn....there is a Giant Elephant walking down the sidewalk!"
This is what you want to create when you customer's see your marketing. The tough part is figuring out how to achieve this. We are all bombarded with a constant flow of advertising everyday, so how can you stand apart in this sea of competition (Remember that competition is not just another pressure cleaning company, you are competeing against every piece of advertising a potential customer is hit with). You have to really know your craft.
There is one thing that every single potential customer has in common and this one thing is what you need to target. What is the one thing they have in common that they all care about? Themselves! Make your marketing about them and what they need and how they benefit. We all spend a lot of time thinking about our lives, families, houses and how we might improve our lives. By thinking about these same things and how you can help improve their lives will soon put you at the Top of their minds. You want to stand out, you want to be the Giant Elephant. You want to be the guy they call.
Use different media outlets to broaden your reach.....hopefully all the stuff you are doing already. If you are not in front of your customer as much as possible then your competitor's messages will take your place in the customers mind. This is where repetition and consistency come into play.
Our current economic market is the BEST time to get new customers if you practice TOMA. Lots of folks have cut back on their advertising budgets and you can capitilize on this by staying in front of your customers.
TOMA is the result of your hard work.
TOMA is an organic, ongoing marketing strategy that will not happen overnight, it takes a little time, it takes a little practice to find the right message.
Basics:
Be memorable!
Set yourself Apart from your competitors.
Consistency in your message.
Stay in your customer's face - Constant Repetition.
Do Great Work....People Talk.
Be Genuine.
Think of it like this.....you are driving down the street and you see a Giant Elephant walking down the sidewalk, you stop, look and think " Damn....there is a Giant Elephant walking down the sidewalk!"
This is what you want to create when you customer's see your marketing. The tough part is figuring out how to achieve this. We are all bombarded with a constant flow of advertising everyday, so how can you stand apart in this sea of competition (Remember that competition is not just another pressure cleaning company, you are competeing against every piece of advertising a potential customer is hit with). You have to really know your craft.
There is one thing that every single potential customer has in common and this one thing is what you need to target. What is the one thing they have in common that they all care about? Themselves! Make your marketing about them and what they need and how they benefit. We all spend a lot of time thinking about our lives, families, houses and how we might improve our lives. By thinking about these same things and how you can help improve their lives will soon put you at the Top of their minds. You want to stand out, you want to be the Giant Elephant. You want to be the guy they call.
Use different media outlets to broaden your reach.....hopefully all the stuff you are doing already. If you are not in front of your customer as much as possible then your competitor's messages will take your place in the customers mind. This is where repetition and consistency come into play.
Our current economic market is the BEST time to get new customers if you practice TOMA. Lots of folks have cut back on their advertising budgets and you can capitilize on this by staying in front of your customers.
TOMA is the result of your hard work.
TOMA is an organic, ongoing marketing strategy that will not happen overnight, it takes a little time, it takes a little practice to find the right message.
... but spell it out to the customer, we are running a special through the end of January, "ass pressure washing for the special price of $69". You want to differentiate your company from just another pressure washing company, tell them exactly what you do and how your services can benefit them.
