SEO / SEM Search Engine Optimization & Search Engine Marketing

rynophiliac

rynophiliac

New member
Hey guys,

I have had a few people pm me about taking a look at their site and offering feedback. Go ahead and post your url here and I'll take a look and offer some suggestions here for all to read.

You can also learn alot about SEO by looking at other sites that rank well for their search term, and it doesn't have to be pressure washing either. Type into google "carpet cleaning houston" and see why the #1 site is #1 or "pest control atlanta", etc. All the #1 sites are there for a reason try to find similarities between them.

Also a few good tool I recommend are
http://websitegrader.com you should use this tool to get your site above an 80 minimum.
<cite>https://adwords.google.com/select/KeywordToolExternal - make sure you uncheck the broad and phrase match box and check the exact match box</cite> this will give you more accurate results. Also, I would compare the google keyword tool results with this tool http://freekeywords.wordtracker.com/ to double check your results
also http://backlinkwatch.com is a useful tool to find out how many links your site has to it and what anchor text is in those links.
 
Mark 8262 said:
Hi Ryan
I would appreciated it if you could look at mine. www.gulfcoastpressurewashing.com

Thanks for your help
Click to expand...

Mark, I took a look at your site and you have a very unique business in that you service several states. Are you actively marketing in these states and do you service these areas frequently? I have some suggestions for you but it will change depending on how active you are promoting service in the other states.

let me know
thanks
 
The only areas that I currently market are Southern Alabama and Florida Panhandle. I service other areas but am not actively pursuing additional business in those areas.

My main focus area would be the Alabama Gulf coast over to Destin Florida

Thanks for your help
 
gulf coast pressure washing

Mark 8262 said:
The only areas that I currently market are Southern Alabama and Florida Panhandle. I service other areas but am not actively pursuing additional business in those areas.

My main focus area would be the Alabama Gulf coast over to Destin Florida

Thanks for your help
Click to expand...


Ok great Mark, my first question to you would be about your domain name and your title tag and the 1st headline of your website which is "gulf coast pressure washing" , these are THE most important tags on your site- Is this the common lingo out where you live? Do people search the internet for "pressure washing gulf coast" or are they more likely to search for "Pressure Washing Tallahassee", etc?

I really don't know because I don't live there and no the local lingo but if people search for "pressure washing gulf coast" than I would definitely keep if just how it is but if they are searching for "pressure washing (largest city)" I would change it to that.

For example I live in Phoenix and there are several cities close by the metro area here but the biggest and most searched for terms are Phoenix and Scottsdale so I target "window cleaning phoenix" and "window cleaning scottsdale". Alot of people here in the Phoenix area call this area "the valley" but if I targeted "valley widow cleaning" or "window cleaning in the valley" I would get very few searches from that.

Do some quick searches on the keyword tools I posted in the very first post and see what people are more likely to search for. Also, pressure washing is a fairly small business compared to other services and due to a small amount of data you may get iffy results so you can use data from other services that get searched for alot more.

For example if you do a search for "pest control gulf coast" and it comes back with 280 exact searches per month and then try "pest control tallahasee" and it comes back with 2300 exact searches per month than I would go after the term "pressure washing tallahasee"

Make sure you go after the largest metro area you serve first.

Mark, there are a few things that you have done great with your site, which I should mention because they are very important. Your site has alot of content. Google loves content, people love pictures. Unfortunately we have to please them both. Keep your content on your site it is helping you a ton, I would even add more as you go. As far as your pics go, make sure you have an "alt text" tag for every pic on your site with a keyword phrase in it. For example alt text = "pressure washing Dothan" this will help google atribute content to each pic. And if someone happens to search google for "pressure washing dothan" google will realize that you should be in those results.

Also your site has bolded and colored keyword phrases, very important in helping google understand what is most important on your site.
 
Ryan,

Thanks for your help. I will make the changes that you have suggested. The internet has been a big help in growing my business. I also buy google adwords which has directed a lot of people to my site.

Best of luck to you and if I can help you in any way please give me a call
 
Mark 8262 said:
Ryan,

Thanks for your help. I will make the changes that you have suggested. The internet has been a big help in growing my business. I also buy google adwords which has directed a lot of people to my site.

Best of luck to you and if I can help you in any way please give me a call
Click to expand...

Hey Mark,
I appreciate that and I just might take you up on that offer. I need alot of help in the print marketing realm and just might give you a call to see what you have tried with good results.

thanks
Ryan
 
cajun cleanin said:
check mine out www.cajuncleanin.com
Click to expand...

Not to take away from the thread starter, but this is one my strong points, so I thought i would help him out.

Are you ready? I hope so here comes a lot of information

First things first, Lets analyze your current rankings for some local search terms that ive gathered from your site, and a general search such as Pressure Washing Alabama.




Now As you can see above, you are in the top 5 spots, for your local city, Good job! As far as "power washing Alabama" goes you are ranked 38th overall that is the bottom of the 4th page, and for "pressure washing Alabama" your are ranked 65th overall, that is the middle of the 7th page

Now if you noticed, You are indexed in Google for every keyword, but you are not in the top 1000 for either yahoo, or Bing. This is a problem! you are missing out on potential business in your local area, But their is always a solution! search for yahoo site explorer and submit your site to them, and verify it using their meta tags, or html code, while is is not the only option, this will be the quickest.

Here is the Link - https://login.yahoo.com/config/login_verify2?.src=siteexplorer&.intl=us&.done=https%3A%2F%2Fsiteexplorer.search.yahoo.com%2Fmysites%3Fei%3DUTF-8 if you have already done this, simply resubmit it again, and I will ping your site a bit later.

Also for bing, you need to manually submit it to them again as well

Link here - https://login.yahoo.com/config/logi...iteexplorer.search.yahoo.com/mysites?ei=UTF-8

Now you are already indexed well with google, for your target keywords, but how popular are your keywords? Lets See Below



Now as you can see above, the keywords you do rank well for that I showed you in the first picture, doesn't get many searches, in fact they get so little, that its not even registering, This does not mean no one is looking, they are TRUST ME, but their is good news depending on if you serve Mobile, you are missiing out on a great oppourtunity! Also if you notcied above "pressure Washing Alabama " and "alabama pressure washing " get 7 searches EACH per day, this is not alot, and is a very general keyword, but you would be able rank pretty quickly for "Alabama Pressure Washing " If you see SeoTcr Column their is a % sign, the lower the number the less competition their is for that keyword, but I dont really suggested trying to go for that search term, But I will give you my suggestions, after we proceed through the facts.

Now I did say their was a great opportunity in Mobile, that is the only major city I tried out, I dont know my Alabama cities to well, so i thought i would use that, If you have another city you would like me to look at, let me know.

Mobile Al, Pressure Washing - Shows 62 searches Daily, and there SeoTcr is 3%!!! Also "Pressure Washing Mobile Al" shows 56 Searches Daily, and the SeoTcr is 16%,

I did some analyzing to verify this data, and you will be able to rank fairly quickly for those, with a little effort, when I say quickly I dont mean tomorrow, but within the next couple months.

Here is your Competitors for "Mobile Al pressure washing"



Here is your competitors for "pressure washing mobile al"



Notice in both those results, most of the top results, are directories, and you tube videos, These are EASY to beat, being because google looks for the most relevant content, and being their isnt a whole lot for those key words, they have dug up anything they can find, once something presents its self, say your website, it will get indexed FAST,

also for each of those keywords, a 7 box appears, Meaning a Google maps right at the top of the page. thease are more likely to get clicked than anything else, You have an opportunity now, to not only dominate the organic local results, but the 7 box listing as well.

Look what I found, YOU BETTER GO AND CLAIM YOUR DANG LISTING http://maps.google.com/maps/place?h...cal_result&ct=result&resnum=7&ved=0CCsQnQIwBg

Once you claim that, I can teach you how to optimize it, and gain plenty of citations for it ( citations are a good thing when it comes to maps )

My Suggestions :

You on page SEO is horrible, You are wasting Vital Page title tags that can aide in your search, You have already established a "trust" with google for your local city, now its time, to target some of the bigger ones.

If you serve Mobile, I would do the following

Change all your title Tags for each page to Mobile Al Pressure Washing, Pressure Washing Mobile Al

For Example, on your Home page place it like this :

Cajun Cleaning | Mobile Al Pressure Washing - Pressure Washing Mobile Al
For service page do this :
Pressure Services | Mobile Al Pressure Washing - Pressure Washing Mobile Al

an do this for every page, but make sure to label each page, like services, then your keywords, or contact then keywords, and so on.

Also change your meta description to something like, " Cajun Cleaning Pressure Washing, has been serving Mobile fairhope, & daphne alabama, for many years, We offer Residential, Commercial, and Industrial Pressure Washing. " And post that in every single meta tag box on your site.

Another thing about your site is CONTENT, you need more of it, on your services page for example, dont combine all your services under one roof, make a roof cleaning page, a landscaping page, and a pressure washing page. Also at the ed of every page, enter something like, "Cajun Pressure Cleaning, serving Mobile, Fairhope, Daphne & surrounding Alabama areas for 5 years and we are committed to you", this will give each city another mention in a non spamming way on every page.

Overall you on the right path, looking at your links, you have a 363 links, but almost 90% of them are from Pt State, PWI, and other forums, This is not a BAD thing, but its not a great thing either.

Look into broadening your links, to home & garden blogs, home improvement, and so on, and post a relevant comment, and under name, enter either "mobile Al Pressure Washing" Or "Pressure Washing Mobile al" then yoru email, and your home page. Also

Go and install SEO Quake, you will be be able to check the pr instantly of any site or blog your browsing, i would look for pr 2 and higher blogs. that are in some form relevant to your business, and post 1 Comment per related article. (that has a decent pr of course )

This will help you with link variety, as far as that maps listing, if that is not your address anymore, or you dont use that address anymore, dont list it, becasue if you have a duplicate listing, with the exact same information, but different addresses, and google cant find any references to your business from that address they will penalize you.

ok So their is my ramble take it as you wish, if you would like me to elaborate on what some of those columns mean, let me know.

John

Edit: Also I may be compiling a geo-targeted blog list for different cities, so that members here can gain some different links.
 
also if you haven't done this, go and find a category for your business, and submit it here http://www.dmoz.org/ this goes for everyone else, it does take a few months to a year, but is a highly pr rated site, and has an amazing trust factor with Google.

I can post some other directories later. I need a smoke, then If wanted I could go down the list if anyone wants
 
PressureWashE said:
Not to take away from the thread starter, but this is one my strong points, so I thought i would help him out.
Click to expand...

Don't worry about me man you're not stepping on my toes. Besides, I'm sure you know tricks I don't know about and I know tricks you don't know about but together we should be able to successfully take over the world.

btw are you using market samurai in those pics?
 
PressureWashE said:
Not to take away from the thread starter, but this is one my strong points, so I thought i would help him out.

Are you ready? I hope so here comes a lot of information

First things first, Lets analyze your current rankings for some local search terms that ive gathered from your site, and a general search such as Pressure Washing Alabama.




Now As you can see above, you are in the top 5 spots, for your local city, Good job! As far as "power washing Alabama" goes you are ranked 38th overall that is the bottom of the 4th page, and for "pressure washing Alabama" your are ranked 65th overall, that is the middle of the 7th page

Now if you noticed, You are indexed in Google for every keyword, but you are not in the top 1000 for either yahoo, or Bing. This is a problem! you are missing out on potential business in your local area, But their is always a solution! search for yahoo site explorer and submit your site to them, and verify it using their meta tags, or html code, while is is not the only option, this will be the quickest.

Here is the Link - https://login.yahoo.com/config/login_verify2?.src=siteexplorer&.intl=us&.done=https%3A%2F%2Fsiteexplorer.search.yahoo.com%2Fmysites%3Fei%3DUTF-8 if you have already done this, simply resubmit it again, and I will ping your site a bit later.

Also for bing, you need to manually submit it to them again as well

Link here - https://login.yahoo.com/config/logi...iteexplorer.search.yahoo.com/mysites?ei=UTF-8

Now you are already indexed well with google, for your target keywords, but how popular are your keywords? Lets See Below



Now as you can see above, the keywords you do rank well for that I showed you in the first picture, doesn't get many searches, in fact they get so little, that its not even registering, This does not mean no one is looking, they are TRUST ME, but their is good news depending on if you serve Mobile, you are missiing out on a great oppourtunity! Also if you notcied above "pressure Washing Alabama " and "alabama pressure washing " get 7 searches EACH per day, this is not alot, and is a very general keyword, but you would be able rank pretty quickly for "Alabama Pressure Washing " If you see SeoTcr Column their is a % sign, the lower the number the less competition their is for that keyword, but I dont really suggested trying to go for that search term, But I will give you my suggestions, after we proceed through the facts.

Now I did say their was a great opportunity in Mobile, that is the only major city I tried out, I dont know my Alabama cities to well, so i thought i would use that, If you have another city you would like me to look at, let me know.

Mobile Al, Pressure Washing - Shows 62 searches Daily, and there SeoTcr is 3%!!! Also "Pressure Washing Mobile Al" shows 56 Searches Daily, and the SeoTcr is 16%,

I did some analyzing to verify this data, and you will be able to rank fairly quickly for those, with a little effort, when I say quickly I dont mean tomorrow, but within the next couple months.

Here is your Competitors for "Mobile Al pressure washing"



Here is your competitors for "pressure washing mobile al"



Notice in both those results, most of the top results, are directories, and you tube videos, These are EASY to beat, being because google looks for the most relevant content, and being their isnt a whole lot for those key words, they have dug up anything they can find, once something presents its self, say your website, it will get indexed FAST,

also for each of those keywords, a 7 box appears, Meaning a Google maps right at the top of the page. thease are more likely to get clicked than anything else, You have an opportunity now, to not only dominate the organic local results, but the 7 box listing as well.

Look what I found, YOU BETTER GO AND CLAIM YOUR DANG LISTING http://maps.google.com/maps/place?h...cal_result&ct=result&resnum=7&ved=0CCsQnQIwBg

Once you claim that, I can teach you how to optimize it, and gain plenty of citations for it ( citations are a good thing when it comes to maps )

My Suggestions :

You on page SEO is horrible, You are wasting Vital Page title tags that can aide in your search, You have already established a "trust" with google for your local city, now its time, to target some of the bigger ones.

If you serve Mobile, I would do the following

Change all your title Tags for each page to Mobile Al Pressure Washing, Pressure Washing Mobile Al

For Example, on your Home page place it like this :

Cajun Cleaning | Mobile Al Pressure Washing - Pressure Washing Mobile Al
For service page do this :
Pressure Services | Mobile Al Pressure Washing - Pressure Washing Mobile Al

an do this for every page, but make sure to label each page, like services, then your keywords, or contact then keywords, and so on.

Also change your meta description to something like, " Cajun Cleaning Pressure Washing, has been serving Mobile fairhope, & daphne alabama, for many years, We offer Residential, Commercial, and Industrial Pressure Washing. " And post that in every single meta tag box on your site.

Another thing about your site is CONTENT, you need more of it, on your services page for example, dont combine all your services under one roof, make a roof cleaning page, a landscaping page, and a pressure washing page. Also at the ed of every page, enter something like, "Cajun Pressure Cleaning, serving Mobile, Fairhope, Daphne & surrounding Alabama areas for 5 years and we are committed to you", this will give each city another mention in a non spamming way on every page.

Overall you on the right path, looking at your links, you have a 363 links, but almost 90% of them are from Pt State, PWI, and other forums, This is not a BAD thing, but its not a great thing either.

Look into broadening your links, to home & garden blogs, home improvement, and so on, and post a relevant comment, and under name, enter either "mobile Al Pressure Washing" Or "Pressure Washing Mobile al" then yoru email, and your home page. Also

Go and install SEO Quake, you will be be able to check the pr instantly of any site or blog your browsing, i would look for pr 2 and higher blogs. that are in some form relevant to your business, and post 1 Comment per related article. (that has a decent pr of course )

This will help you with link variety, as far as that maps listing, if that is not your address anymore, or you dont use that address anymore, dont list it, becasue if you have a duplicate listing, with the exact same information, but different addresses, and google cant find any references to your business from that address they will penalize you.

ok So their is my ramble take it as you wish, if you would like me to elaborate on what some of those columns mean, let me know.

John

Edit: Also I may be compiling a geo-targeted blog list for different cities, so that members here can gain some different links.
Click to expand...

Looks like you are using Market Samurai. That is one heck of a program! I love it.
 
Ok..

This is what Im gathering,

This was a keyword search on some you look to be targeting, and some you are not, I sorted them by the most searches, and this is what I found



"pressure Washing Charleston"
"Charleston Pressure Washing"
"Pressure Washing Charleston SC"
"Power Washing Charleston"
You are already Targeting "pressure Washing Charleston SC" According to your anchor text in your signature, But did you notice, the difference in results with the SC at the end, and without?

Judging by the keyword report "pressure Washing Charleston" would be pretty easy to rank for, I did pull up your current rank, and your competitors, that is coming...

Now you do have a great Link rich domain in charlestonpowerwash, unfortuently that search term isnt very popular, it is getting searched but not steady enough for a report to compile.

Also the other 2 cities mt Plessant, and Summerville are not getting much traction either, but again they are being searched.

Here is where you rank for the Top 4 I picked up..



Your best ranking right now is for "Pressure Washing Charleston SC" you are ranked 10 for that, (bottom of the first page) But you are not in the top 500 for Yahoo or Bing... Again another missed opportunity, for quality traffic. The good news is "pressure washing Charleston SC" is getting 16 Searchers Per Day! and the SeoTcr is only 5% so getting to that top spot will not be so hard.

Here is your competition for "pressure washing charleston SC"



All but one have horrible on site SEO, you could easily be #1 for this keyword.

Next one and Second best Ranked for is "Power Washing Charleston" You are ranked 17 in google (Bottom of second Page ) and 4th for Yahoo, and 4th for Bing Nice JOB! However their are only 11 searches for that a day on google, and the competition again isnt that strong if you wanted you could rank very quickly

Here is your competition for "power Washing Charleston "





Again very easy to rank for, there is no on site SEO for any of them, and the number 2 spot is a Yahoo local listing, Easy to beat

Now for the MONEY KEYWORDS:

First one is "Pressure Washing Charleston" this one is getting 29 searches on average per day on google alone, Your current rank for this is 22 on google ( Top of the 3rd page) and 4th on yahoo, and 4th on bing. The good thing about this keyword, is that you could possibly dominate, Local maps, and organic listings, and wreck havoc on that keyword, and its combination.

Here is your Competition on " Pressure Washing Charleston"



again on this one there isnt a whole lot of competition, only 2 have on page seo done, and NONE of them have any amount of back links to be worried about, Also looking at the Maps listing, with a little hard work, and effort, you can be number one on maps, within a few months.

Here is the Other Money Keyword :

"Charleston pressure washing" Just the reversed option, gets a up to 30 searches a day, but is a bit more competitive than the above keyword. if you can dominate for this keyword, and the above keyword, you will almost be guaranteed to be generated for viewers to select almost 60 times per day! and that's not counting yahoo, bing, and the other keywords you do rank for.

Here is the competition for "Charleston Pressure Washing "



Now with this keyword, their are 3 people with correct on site seo, and link rich domain, this one will take a little time, but is definitely possible.


My Suggestion to you:

Would be to Change your title tags, to both Charleston Pressure washing, and Pressure Washing Charleston, separated by what section or page your on, like described in the last post.

Also Utilize your H1 tags on your pages seems like you have multiple keywords in one tag, DONT DO THAT!, target 1 in an h1 tag, and the other somewhere in an H2 tag, and rotate witch one will be the h1, and h2 in different pages.

Also META - update your meta tags, to the top 4 keywords, then add the honorable mentions, and stuff you have already been trying for. You meta description is a mess, you spamming your keywords instead of describing your business, in a keyword rich appealing paragraph.

Also use the same, meta tags, verbatim, per page, as well ad description, while meta tags dont play as an important role in google, its still a viable way to rank for target keywords.

Another note, I was unable to find a google places on you? Do you have one? if not lets get one up asap, with google places its always better to do it right the first time, then to mess up, and change it, and have to wait for google to re establish your place on the wheel.

Overall your in good shape when it comes to Links you are showing 115, but never stop building links, some take a while to report, but as long as you are showing a continued effort, you will be rewarded greatly in search engines, But again, look for Link diversity rather than having them all concentrated, while this is not hurting you, it not playing a huge role either.

With link building, choose the top 2 key words, your selecting, and use that as your anchor text

Questions?

Ill have more up about building a proper maps campaign, and link building tomorrow, or so. or give me a call tomorrow,


EDIT: Forgot to mention, YOU NEED MORE CONTENT the more relevant content the better, write an article, and post it on your site, find a low quality Ezine article about pressure washing, re word it to fit your keywords, and increase it quality and put it on your page. Utilize your Alternate text in pictures for the keywords, 1 keyword per photo, and separate your services into, say Commercial, Residential, Industrial, Roof cleaning, I know this seems tedious but having more content will give you, an extra leg in the rankings.

But I did want to congratulate you for establishing some deep links to other pages to your site, and not only the home page, a good rule is about 50-100 links per page minimum
 
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