I have never posted on your site before, I’m Greg and my company is Neighborly Services. I am currently considering changing my name to Neighborly Soft Wash, for several reasons including search engine results. I use pressure where needed at different levels depending on the job, there is a balance between chemical & pressure concentration for almost every situation, IMO. I don’t like the idea of being grouped into one method of cleaning.
Thanks for bringing this up, I am now reconsidering my name change. Is softwashing beware an industry thing between commercial & residential guys? Is there a perception amongst consumers that soft wash companies are limited to chemical cleaning?
Thanks for any advice.
Like companies and people, there are many, many opinions out there for just about everything.
A lot of the public has never heard of soft washing, power washing and pressure washing so you just never know and you would not want to limit your service ability by customer perception by the name of your company.
I would not use softwashing in the name unless a lot of customers know what it is, maybe they do, maybe they don't.
I have asked people that don't know me or what I do what they would do about stains on their house that should not be there, how they would clean them or who they would call and a lot of people I have asked don't know what to do or who to call so unless your customers or potential customers know these terms, you would be taking a chance.
With the name "Neighborly Services" I would not have a clue of what services you offer and would probably continue until I found a service with the name that had something to do with power washing or pressure washing but that is me.
If I had to guess what you do, I would guess that maybe you would be the "welcome wagon" for new families moving in, or maybe a handyman, painter, people that help people move in/out of houses or other things like that because you don't have anything to do with "cleaning" or words like that in your name, but that is my thinking.
Without having to list all your services on every piece of paper that you hand out, website, ads, vehicles, etc.....it might be hard for people to know what you do.
Now, if you were to make a little change like this: "Neighborly Cleaning Services" or "Neighborhood Cleaning Services", then now you would be associated with people that clean stuff but still not exactly sure what but now you are on the right road. They could call you and find out if you can help them with their cleaning project, just my opinion.
You can offer all kinds of services with no-pressure cleaning all the way up to high-pressure cleaning and not be limited by your name in a customer's eyes, that is until they know you and what they do, most are not mind readers or have time to read every bit of most of our websites when they are looking to have something done.
Hope this helps.
