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UFC® LAUNCHES OFFICIAL WEB SITE FOR
UFC 66: LIDDELL vs. ORTIZ 2
Fully Interactive 3-D Microsite
http://66.ufc.com
Features Exclusive Video, Interviews and Fighter Analysis’
LAS VEGAS – In anticipation of the upcoming rematch between UFC® Light Heavyweight Champion Chuck “The Iceman” Liddell and “Huntington Beach Bad Boy” Tito Ortiz, The Ultimate Fighting Championship® (UFC®) organization launched the official site for UFC 66: LIDDELL vs. ORTIZ 2 taking place live from the MGM Grand Garden Arena Saturday, Dec. 30, 2006.
The UFC 66 site, located at
http://66.ufc.com is a fully interactive, multi-dimensional online UFC experience. When visitors log on, they are immediately taken inside the Octagon™ with well known referee Big John McCarthy as he yells “lets get it on” to main event fighters Chuck Liddell and Tito Ortiz. From there, the viewer can immerse themselves in an array of interactive activities involving both Liddell and Ortiz.
This one-of-a-kind site is loaded with exclusive content such as fighter profiles, animation, interactive interviews, and fighter analysis’, and has the unique potential to entertain visitors for more than an hour. Fans are taken from the octagon to the bowels of a virtual sports arena where they are able to check out an interactive analysis that includes video clips of Liddell and Ortiz speaking candidly about their strategy, heart, striking, core and leg work. Then, they can engage in an interactive “virtual interview” with each fighter, clicking on questions which the fighters step forward to answer. The heart of the site lays in “The Feud,” which provides a video timeline of the most intense rivalry in UFC history, Liddell vs. Ortiz 2.
“We are developing innovative technology and creating new ways for our fans to experience the UFC,” said UFC President Dana White. “The site for UFC 66 was built to give fans a real look at Chuck Liddell and Tito Ortiz and find out everything about their upcoming fight at the MGM Grand Garden Arena on Dec. 30.”
The UFC 66 site features menus for visitors to ask Chuck Liddell and Tito Ortiz a series of questions about the matchup including each others strengths and weaknesses to what they do in their personal time. The answers are delivered in video and 3-D animation. In addition to the in-depth look into the Liddell vs. Ortiz fight, the site includes profiles of each fighter on the UFC 66 card.
The latest in UFC’s series of official event websites,
http://66.ufc.com is the most intense and interactive yet. There has been a surge of popularity for ufc.com, which has doubled its activity in a five-month period and now regularly attracts about 2 million unique visitors per month. UFC 66: LIDDELL vs. ORTIZ 2 official web site was developed in association with RED Interactive Agency (ff0000.com), a Los Angeles-based award-winning interactive ad agency.
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Tickets for UFC 66: LIDDELL vs. ORTIZ 2 (not including applicable services or taxes) are priced at $1,000, $750, $500, $200 and $100 and are now on sale. Tickets are available at the MGM Grand Garden Arena box office, all Ticketmaster locations, and by telephone at 800-929-1111 or 702-891-7777 (Smith’s Food and Drug Centers, Macy’s stores and Ritmo Latino). To charge by phone with a major credit card, call Ticketmaster at (702) 474-4000. Tickets also are available for purchase at
www.ufc.com,
www.mgmgrand.com or
www.ticketmaster.com.
UFC 66: LIDDELL vs. ORTIZ 2 is available live on pay-per-view at 10 p.m. EST/7 p.m. PST on iN DEMAND, DIRECTV, DISH Network, TVN, Bell ExpressVu, Shaw Communications and Viewer’s Choice Canada for a suggested retail price of $39.95 ($39.99 CAD).
About The Ultimate Fighting Championship
The Ultimate Fighting Championship® brand is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC® organization produces approximately ten live pay-per-view events annually that are distributed through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. Zuffa, LLC licenses the distribution of its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company. For more information, or current UFC fight news, visit
www.ufc.com.
About RED Interactive Agency
RED, the UFC’s interactive agency of record, is an award-winning interactive agency that focuses on pushing the boundaries of online advertising and interactive development. RED’s commitment to strategic thinking and cutting-edge creative work has established them as one of the top interactive agencies in the industry. They offer a range of services that includes strategic consulting, media services, website development, application development, online advertising, advergames and more, all of which serve a common purpose: deliver exceptional results for clients. RED consistently delivers such results by gaining a deep understanding of their clients’ needs and then developing work that combines the highest levels of strategy, creativity and execution. For more information, please visit
www.FF0000.com.