Ron Musgraves leads a commercial-sales training program designed for contractors in pressure washing, mobile cleaning, and exterior maintenance. His focus is helping businesses move beyond one-off jobs into steady, recurring commercial accounts (such as with property managers, HOAs, shopping centers, offices, etc.).
Key Components
Building a structured sales process: qualifying leads, making presentations, and closing deals
Writing strong proposals — both unsolicited and in response to requests for proposals (RFPs)
Getting on vendor lists and securing recurring contracts
Developing relationships and trust — converting one-time clients into long-term accounts
Using demos, offering small “giveaway” jobs, or doing charity work to prove value
Incorporating modern tools (including AI and automation) to streamline proposals, follow-ups, and communication
Structuring residual / maintenance contracts to create predictable revenue
Moving prospects progressively up a “trust / confidence” scale to improve conversion rates
Format & Delivery
Offered as live in-person seminars (often around 4 hours)
Also delivered via Zoom / online classes (weekly or periodic)
Integrated into larger “sales school” or training programs alongside other instructors covering both residential and commercial sales