Just Confirmed Pamela Starr
Pamela Starr is a business expert who has spent her entire career in marketing and new business development. She has a BS in Advertising from Florida State University and completed graduate –level coursework in Communication at the University of Central Florida. Prior to joining Constant Contact, Pamela owned a marketing service that helped professionals secure more clients and build their repeat and referral business. Today, she uses her marketing and business development acumen to help small businesses in Central Florida maximize the power of engagement marketing.
The Power of Email Marketing
This information-packed presentation will show you how email marketing – the hands-on, low-cost marketing tool – can really help you drive your business success.
This practical seminar gives you a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Learn the latest best practices and proven strategies to:
Connect
• Email Marketing Basics – Discover how permission-based, best-practices email marketing can help you forge strong relationships with your customers, and boost your overall marketing program.
• Building a Quality Email List – Why permission-based email marketing makes smart sense for your business, with tips for starting, building, and maintaining an effective list of email addresses.
Inform
• Creating Valuable Email Content – Deliver content that’s exciting, meaningful, and relevant… at the right time… in the right format.
• Getting Email Delivered and Read – Learn about the techniques and technology that can help get your email delivered, and the subject lines that will get it opened and read.
Grow
• Learning from your results – See who opened your email and what links they clicked on… and use your findings to shape your next campaign to achieve higher delivery, readership, and response.
You’ll have plenty of time to ask questions… share your experiences… and network with your peers. And you’ll leave this high-powered program with real-world insights and knowledge that you can put to work immediately, to help your business succeed.