Wow 25 dollar driveways

asewell77

asewell77

Roundtable Host 2009
my wife found this on one of her clients counters yesterday!!!
im gonna have my driveway done by this guy!
i cant do my own for this price.
maybe me and my neighbors can get together and get a street price!
ill let u know how it goes.
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Seems tough to back a buck at that rate. I'm sure it's just to get foot in the door then upsell.
 
I use to advertise DW's for $55.00. w a disclaimer, that said "average size driveway" These driveways were the size that no more than 4 cars could be in at a time. Double lane 2 cars. I got tons of business out of it, and always got the house, back patio, front entry, always something extra. This was 15 + years ago though and helped to build my business. 25$ now a days, I don't know, that's a big risk to take hoping to build on the sale.


These are called ADV specials, just like what furniture and appliance sales in the newspapers are. Walk in any furniture or appliance store with their weekly advertised specials and inquire about one and see how fast they try to step you up. Often time they don't even have them in stock.
 
Doug Rucker said:
I use to advertise DW's for $55.00. w a disclaimer, that said "average size driveway" These driveways were the size that no more than 4 cars could be in at a time. Double lane 2 cars. I got tons of business out of it, and always got the house, back patio, front entry, always something extra. This was 15 + years ago though and helped to build my business. 25$ now a days, I don't know, that's a big risk to take hoping to build on the sale.


These are called ADV specials, just like what furniture and appliance sales in the newspapers are. Walk in any furniture or appliance store with their weekly advertised specials and inquire about one and see how fast they try to step you up. Often time they don't even have them in stock.
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This should never be done though in my eyes because it ends up a big disapointment for the customer. It would to me.
 
innovativewash said:
This should never be done though in my eyes because it ends up a big disapointment for the customer. It would to me.
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Car dealerships do this as well. We just finished shopping for another truck and every dealer we went to pulled this same crap! Nope just sold that one but we have this one for only $3000,$4000,$5000 more. No thanks and I walk. We did end up buying one at a straight up dealership.
 
dealer had this car inthe paper my wife wanted 13000 i think. i asked to see it and the guy told me i didnt want to. i said "why not" he said it doesnt have ac,powersteering,radio, nothing.......... but the car over there had everything in it for an extra 10000. it was just a sales pitch in the paper to get us in there and the only way they can get away with it is to have one on the lot or its false advertising!!!
 
innovativewash said:
Car dealerships do this as well. We just finished shopping for another truck and every dealer we went to pulled this same crap! Nope just sold that one but we have this one for only $3000,$4000,$5000 more. No thanks and I walk. We did end up buying one at a straight up dealership.
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Damn Son....all our work trucks cost $3000,$4000,$5000. Wouldn't spend a penny more on a work truck....$3500 is my sweet spot. A Clean 2000-2003 White F-150 - Former Fleet Vehicle, add some decals. YAHTZEE!
 
James,

I think doug still does the driveway for $55 so there's no bait and switch, he just upsells after he gets there.
 
innovativewash said:
This should never be done though in my eyes because it ends up a big disapointment for the customer. It would to me.
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This is clearly sales, there is nothing dishonest about this technique at all. The driveway will cost the customer the advertised price, now it is up to the PW company to try to get them to add to the initial cleaning. The only risk is on the part of the advertiser, not the customer.
 
Scott D. said:
James,

I think doug still does the driveway for $55 so there's no bait and switch, he just upsells after he gets there.
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Your exactly right Scott. And it only took me about 30 minutes to do one of these, set up and breakdown included. Often times I would do 3-5 on the same street. And 90% of the time I didn't have to upsell, the customer already had other things in mind they wanted me to clean.

15 years ago the average service call was 55$. Today if I ran the same ad I'd run it at $85, probably. All my resedential's are right here with 5-7 miles of me so it's not like I'm burning a ton of fuel. Fortunately I don;t have to do a lot of advertising as my repeats and referrals keep me busy.
 
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