Doug Rucker
Roundtable Host 2009
That doesn't seem stream lined to me. Seems like a lot of work. Guess you have all the bugs worked out though.
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Just changed the link - had the wrong one in there . http://ml.vu/19ePZX8
TOMA? Right brain, Left brain?Just changed the link - had the wrong one in there . http://ml.vu/19ePZX8
TOMA? Right brain, Left brain?
That doesn't seem stream lined to me. Seems like a lot of work. Guess you have all the bugs worked out though.
Doug the TOMA campaign takes 3 minutes to do - no joke. And I don't even do it anymore - Bridget does.
The rest is just a set step by step process. It is very easy once you have it down as a habit.
I covered it very fast so that may have made it seem a little hectic.
BUMP for a great thread .... "Nothing happens until there is a sale"
I find this thread interesting...
Being a landscape company that offers pressure washing services I find it odd that customers that use us for their general weekly maintenance do not use us for PWing
And our PW customers do not use us for their landscaping????
Its one of those things that drives me crazy......they could be right across the street from each other.....
about once a month ill go to customer lets say "x" has us for weekly maintenance (lawn service ect) and give a bid for the pwing...and say have you been across the street? let me show you what we can do.
the same day ill go to customer "y" that we do PWing and do the exact same thing?
Is it price? no....
In this area some things just have a higher priority....
And having stripes in the yard is more important than no gum on the sidewalks....
And to some having no gum is more important than pretty grass.....
But i will stay persistent..
TOMA? Right brain, Left brain?
Rance I think that he is talking about Top Of Mind Awareness. Here is a link for some information.
http://www.smallbusinessbc.ca/growing-a-business/top-mind-awareness-benefits-running-ad-campaign
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GREAT advice man! This thread is absolutely incredible and packed w/ valuable info!I spend a day a week just driving around handing out a basic flyer with a business card stapled to the top. Mostly gas stations, commercial property management companies, high traffic mini marts, etc. I never exit a business without leaving this piece of info, regardless of their response. FYI I'm trying to focus on commercial flatwork.
I always walk in and ask, "Is an owner or manager available?". No bullshitting, no sales pitch, no script. I like to be honest about what I'm offering and not hit them with a cheeze ball sales pitch. I get straight up, "No's", "we do it ourselves" (and it looks like shit), "we got a guy", " we don't make the decisions, corporate does", etc. Occasionally I get a "how much", "let's go look at it", "that sounds interesting", etc. If I hit the corporate stonewall I ask for a corp #, if they don't know or care to give it to me I look on the front door or web search it. If I get the "we got a guy" or "we do it ourselves", I proceed to explain my water reclaim system w/ surface cleaner in greater detail, highlighting it's superior efficiency, ability to meet EPA guidlines, and my ability to offer a superior service because of my equipment and expertise. I also take lots of pics on the corporate stonewall cases so I can have 'current conditions' to email the head honcho who usually lives out of the area and has no clue on the condition.
I have a basic spreadsheet that I call "Leads and Follow-Ups". Just a basic grid that has 1)Date 2)Location 3)Contact 4)Phone#/Email 5)Comments. I try to exhaust every lead until I get a "No". Some of the corporate ones I'm still working on from my first day of soliciting. Some I write down all the info regardless
and put a check mark next to it telling myself it's a terminated lead, try again in 6months to a year.
A good friend of mine is a car salesman. Sleazy as they come, loves screwing people over, but I must say he sells and he does it well. One thing I learned from watching his style is don't give up, be persistent, and keep 'bugging them'. You have to be persistent which involves stopping in and talking to people and/or multiple people as many times as it takes, calling multiple times to follow up and/or catch the right person, emailing back and forth info and pictures. For me it has been lots of time and effort into getting them to even accept a bid estimate.
On a positive note the last 3 jobs I did I got them to sign a multi-cleaning contract which I don't push on them too hard , until they see what I'm capable of after the first cleaning. I attached a couple pics of my basic flyer and Lead sheet.
View attachment 25244View attachment 25245