Roof Cleaning Marketing Idea

HotShot_Anthony

Greaser of the Year
I didn't know whether to put this in the marketing forum or this forum, so feel free to move the thread if you guys need to.

Anyway, I got a call from a hood cleaning customer the other day asking me about cleaning their roof. I don't normally do that sort of thing, but told him that I would give him a bid anyway.

He has that white rubber membrane stuff that is super expensive. It was just installed a few months ago and they were having a couple spots that were leaking already so they had the contractor out that installed it. They fixed the roof leaks then tried to sell him on roof cleaning.

The contractor told my customer that the manufacturer recommends keeping the roof clean because it has a higher reflective effectiveness when it's clean and therefore saves them money on heating and air bills.

I don't know how true it is, but I thought I would let you guys in on the information. It makes sense, especially back east where roofs get really dirty and discolored; not such a big deal here in the Mojave Desert.

So, do your research and see how much you could possibly save your customers with these types of roofs and get out there and sell them on it.

Good luck.
 
I didn't know whether to put this in the marketing forum or this forum, so feel free to move the thread if you guys need to.

Anyway, I got a call from a hood cleaning customer the other day asking me about cleaning their roof. I don't normally do that sort of thing, but told him that I would give him a bid anyway.

He has that white rubber membrane stuff that is super expensive. It was just installed a few months ago and they were having a couple spots that were leaking already so they had the contractor out that installed it. They fixed the roof leaks then tried to sell him on roof cleaning.

The contractor told my customer that the manufacturer recommends keeping the roof clean because it has a higher reflective effectiveness when it's clean and therefore saves them money on heating and air bills.

I don't know how true it is, but I thought I would let you guys in on the information. It makes sense, especially back east where roofs get really dirty and discolored; not such a big deal here in the Mojave Desert.

So, do your research and see how much you could possibly save your customers with these types of roofs and get out there and sell them on it.

Good luck.

That part is absolutely true Ant. I use it as a selling tool down here in Florida all the time. A Roof covered in black mold will retain heat thus making their AC units work much harder where as a lighter (Clean) Roof that has been Cleaned will reflect the heat. Much like a Black Car and a White car. Here is an example of one such Tile Roof that we Cleaned a while back.
Clearwater Florida Tile Roof Cleaning4 26 06 001 (Small).jpg

Clearwater Florida Tile Roof Cleaning 4 26 06 002 (Small).jpg

Clearwater Florida Tile Roof Cleaning 4 26 06 004 (Small).jpg

Clearwater Florida Tile Roof Cleaning 4 26 06 005 (Small).jpg
 
Perhaps I should clarify my statement. The black car/ white car example pertains to the outside of the car. Lay your bare arm on both that have been baking in the sun. You will notice that the car with the white colored surface reflects the heat thus causing it to feel cooler than the black one. White one---Ahhh! :grin-loving: Black one--- Ouch! :shout:
 

Christopher

Moderator
I also use that in selling the Roof Cleaning here in Texas but as it is, Roof Cleaning is not well known yet so it is just taking a while to educate everyone but I do mention about the cooler roofs and reflecting the heat.
 

Ron Musgraves

Exterior Restoration Specialist
Staff member
I didn't know whether to put this in the marketing forum or this forum, so feel free to move the thread if you guys need to.

Anyway, I got a call from a hood cleaning customer the other day asking me about cleaning their roof. I don't normally do that sort of thing, but told him that I would give him a bid anyway.

He has that white rubber membrane stuff that is super expensive. It was just installed a few months ago and they were having a couple spots that were leaking already so they had the contractor out that installed it. They fixed the roof leaks then tried to sell him on roof cleaning.

The contractor told my customer that the manufacturer recommends keeping the roof clean because it has a higher reflective effectiveness when it's clean and therefore saves them money on heating and air bills.

I don't know how true it is, but I thought I would let you guys in on the information. It makes sense, especially back east where roofs get really dirty and discolored; not such a big deal here in the Mojave Desert.

So, do your research and see how much you could possibly save your customers with these types of roofs and get out there and sell them on it.

Good luck.

Anyone Try this Type of Marketing with success?
 
I use it all the time as just ONE of the many reasons that they should have their Roofs Cleaned and I have gotten positive feedback from my customers about it. :yes4:
 

TheCleaningDoc

New member
As far as this particular situation is sounds like they were trying to make a quick buck. I am not against it but come on it was only installed a couple of months ago? And in CA to boot. I think they were trying to take him.
 
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