I've been sending mailers to a target group for about three years now (Planting Seeds) - I've gotten a lot of calls from those customers this summer. I guess those seeds are starting to grow.
I also sent mailers to my existing customers back in April - Offering other services- that has done fairly well.
Sent post card mailers (with before & after pics) to log home owners within a 100 mile radius (the list was approx. 379 names) - received 14 jobs from it.
Yellow Pages did good for me. Its expensive, but has a been a powerful tool.
Newspaper ad didn't seem to do to well.
Door hangers worked pretty good, if It was a neighborhood that I've recently provided services too.
Overall, pretty good year for marketing (advertising portion of marketing). I've worked on improving my products and services. I've added several more services to my business. I implemented the 1st phase of my expansion plan this summer and it went well. Business is growing, could be a little faster for my taste, but the ball keeps rolling.
I also sent mailers to my existing customers back in April - Offering other services- that has done fairly well.
Sent post card mailers (with before & after pics) to log home owners within a 100 mile radius (the list was approx. 379 names) - received 14 jobs from it.
Yellow Pages did good for me. Its expensive, but has a been a powerful tool.
Newspaper ad didn't seem to do to well.
Door hangers worked pretty good, if It was a neighborhood that I've recently provided services too.
Overall, pretty good year for marketing (advertising portion of marketing). I've worked on improving my products and services. I've added several more services to my business. I implemented the 1st phase of my expansion plan this summer and it went well. Business is growing, could be a little faster for my taste, but the ball keeps rolling.