I'm getting a brochure designed right now for restaurants and retail and I need some advice. What are the things I should point out the most that they would want to hear? Hassle free service, type of equipment, our process or what? What have you found the gm's or whoever likes or dis likes when it comes to our services? Thanks!
I need my brothers on this one!
- Thread starter DeJay
- Start date
outdoorprowash
Member
DJ in my opinion. The main thing they looks for is trust. You can't put that on a brochure, not that I know of anyway. Get a couple popular service on there and something to make it memorable so you are who they think of first. It helps to tell them something they did not know that can make there job easier even if they don't hire you now. I would like to see other ideas as well.
Thanks George. Any ideas on "something to make it memorable so you are who they think of first" This brochure will be for all of us to use so lets on Chip in please.
Put the prices on the Brochure
I'm on that Ron. I'm going to have a price list for each individual Place made up and I will put the price list in the brochure. The brochure will be designed for all restaurants but the price list will be just for that specific restaurant. I have more to go with it but I wont post that on here because of my hater. 
"Red"
Graphic Designer
Is the one designing the brochure willing to post (some of) the artwork (in progress)? Visualization is a tremendous aide when it comes to doing layouts.
Here is some of his work. He is pretty familiar with our industry. But if we need to change something then he will do that for us. http://kbkdesign.com/Brochures_page.html
outdoorprowash
Member
Prices I think will help build trust so they know everyone gets the same price and you are not just sizing them up and charging what you can get them up to. Also they would see it as you getting to the point and giving them what they want. So maybe some goodwill there as well.
Keith will help a lot with making it memorable. Simplifying and not putting too much information on there would help. Maybe put Obama jokes on the cover.. just kidding. Something like this: "Did you know that most waste companies allow dumpster replacement up to twice per year?" Some restaurants have their dumpster out front where people can see them. They leak and get rust everywhere. Unusual helpful tips are great because it shows not only knowledge you have, but concern and thought for your client. It's funny I can think of a lot of things to do, but not many you can print or say. Action speak so much louder than words. I know from experience the demos work and they don't forget that. People really want to see that you are "all in" and have skin in the game. Maybe coupon for a free demo on the back cover.
Keith will help a lot with making it memorable. Simplifying and not putting too much information on there would help. Maybe put Obama jokes on the cover..
just kidding. Something like this: "Did you know that most waste companies allow dumpster replacement up to twice per year?" Some restaurants have their dumpster out front where people can see them. They leak and get rust everywhere. Unusual helpful tips are great because it shows not only knowledge you have, but concern and thought for your client. It's funny I can think of a lot of things to do, but not many you can print or say. Action speak so much louder than words. I know from experience the demos work and they don't forget that. People really want to see that you are "all in" and have skin in the game. Maybe coupon for a free demo on the back cover.This will be handed out with the demo so they have something in their face after we are long gone. Maybe they will even pass it along. who knows, they might throw it away. Never know huh? Get idea about the dumpster info!!
Prices I think will help build trust so they know everyone gets the same price and you are not just sizing them up and charging what you can get them up to. Also they would see it as you getting to the point and giving them what they want. So maybe some goodwill there as well.
Keith will help a lot with making it memorable. Simplifying and not putting too much information on there would help. Maybe put Obama jokes on the cover..
outdoorprowash
Member
It gratifying to go back and see a fresh dumpster.
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Christopher
Moderator
That is the million dollar question. You want a marketing message that gets the phone ringing, pretty pictures and talking about stuff will not get the phone ringing most of the time, been there and done that. You need to get just the info on it that makes them want to call you over the competition, talking about nonsense and other stuff will just waste their time (if they even read it at all) and end up in the trash faster than if it had a good marketing message (this is the hard part).
Keith has always done great work for me and a lot of others on this site and other sites.
Larry Millette
Member
"Which of these 2 resturaunts would you be most inclined to dine at with family and friends? "
1) A photo of dirty
2) A photo of one clean and inviting.
If your answer is #2 then give us a call.
- List of services and pricing- We provide weekly and monthly service-
- Your Company name and # -
Keeep it simple and to the point. I would also add a call to action such as, " We are now accepting a limited amount of new clients for our spring special cleaning price. Sign up before ( Date) and receive X amount off ( whatever you decide ).
Hope this helps!
1) A photo of dirty
2) A photo of one clean and inviting.
If your answer is #2 then give us a call.
- List of services and pricing- We provide weekly and monthly service-
- Your Company name and # -
Keeep it simple and to the point. I would also add a call to action such as, " We are now accepting a limited amount of new clients for our spring special cleaning price. Sign up before ( Date) and receive X amount off ( whatever you decide ).
Hope this helps!
Scott Stone
New member
really? you are limiting your new clients?
Larry Millette
Member
Maybe I'm wrong in using that one as an example but I was trying to give one that gave clients a call to action. Ever try to get your kids into one of the best daycare facilities? They normally can only take a certain number of kids and parents are just praying that they signed up in time to get little Johnny in. If you really think about it, unless you have the resources/ equipment/ employee's to handle 1000 locations , most companies can only handle a certain amount of contracts . Once this is achieved then more rigs/ employees can be added to accommodate a higher volume of work. I guess this was my reasoning behind the " Limited amount of new clients " idea.