How's this slogan sound??

What is the purpose of a slogan

I have just completed the logo, letterhead, slogan ... thing myself.
One step in all of my decision process, from forced habit, is to define what I intend to accomplish. It seems that doing this and keeping it concise, keeps my from straying and "chasing rabbits".

For AquaForce, I wanted a slogan to keep the company name registered for a second, and not just looked past. And it will open up several ad "campaigns". I have my slogan immediately beneath co. name on my cards, and on the footer of stationary. It is in quotation marks and in italics (as mentioned by Mike)
“On A Mission To Help Fight Grime!”

This reply isn't to say mine is great, but suggesting that you be clear with yourself of what you want it to accomplish
 
Ron, I went with "Taking Quality to the Extreme!"
Yet, I am also toying with "Exceeding Expectations"

The reason for the second one is a customer said that to me recently after I finished washing his house, he came out to pay me and said, wow, you exceeded my expectations. I thought that might be a catchy one.
 
I am stealing this from myself, but I don't see why you could not use it as well..

"Extreme Cleaning Solutions"

This is the one for my business cards, for some reaaon online it might seem a little hard on the eyes. I made this one.
 

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Will

Heres a slogan:

"We don't cut corners, We clean them"
 
Michael Cappa said:
I am adding a slogan to my name, what do you think about this one?

Integrity, Honesty, Professionalism and Pride.
Expect Nothing Less!

What do you think? Does it sound like a slogan not meant for our line of work? I don't know, what are your thoughts?
Click to expand...

Great Slogans
 
ron p said:
HAPPY HOLIDAYS from PRO-WASH
Your home is your castle, see how much better we can make your's look.
fast friendly service you can count on.
pool decks,driveways,house washing[we can make your gutters look new again],mold and mildew removal,fences,decks[repaired and re-finnished,check out our 4 step refinnishing process],maint. free decks cleaned,
paint prep.,roof cleaning
Were not happy untill your happy.
Call today and get your free quote.
Professional work at reasonable rates.
732-263-9575
WWW. [coming soon]
*CALL TODAY FOR A DECK QUOTE AND RECIEVE A 10% DISCOUNT WITH A SIGNED CONTRACT.[spring]
**GIFT CERTIFICATES AVAILABLE.
***PICTURES AND REFFRENCES AVAIL ON REQEST.
You work hard for your money,so do we.
SO WHAT DO YOU THINK OF THIS AS A ONE TIME AD IN THE NEWSPAPER[after spell check]
Click to expand...

Making friends and customers since 1992. Have total confidence in us.
 
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