indiana jones
Member
This is a particularly bad time of year for many people in this business, when they realize that they are not making enough money to pay themselves a salary, pay their expenses and pay Uncle Sam and co. That's sad because we delude ourselves into thinking next year will be better, but unless we sit down and figure out what we need to charge for our services we will be going deeper into that dark hole.
I believe I found the solution in a book called, "HOW MUCH SHOULD I CHARGE - Pricing Basics for Making Money Doing What You Love." I found it at the public library. The author is Ellen Rohr who has an MBA from Penn State (I Think) and runs a Heating A/C Business with her husband. It's basic economics for a service business and is written so everyone can understand. Shows you a simple formula for creating a selling price. It's an easy read shows budgeting and sales forecasting. It shows you how to forget the "going rate" or "what the market will bear!" Do what you love and make lots of money. It's $19.99 plus S&H, you can order it from Barnes & Noble, Borders or thru your favorite book store. It's a book you can sit down with pen and paper and figure out what you should charge - not what the other guys in town charge. If you get it - you'll open your eyes to real world economics and be a very happy camper! If you don't you'll be floundering in a sea of confusion. This is for newbies and oldies, for everyone - even the folks thinking about getting into the biz. It's the best, easiest, reading business book I've ever seen. If you don't do anything else tomorrow get this book, it'll turn your head around!
I believe I found the solution in a book called, "HOW MUCH SHOULD I CHARGE - Pricing Basics for Making Money Doing What You Love." I found it at the public library. The author is Ellen Rohr who has an MBA from Penn State (I Think) and runs a Heating A/C Business with her husband. It's basic economics for a service business and is written so everyone can understand. Shows you a simple formula for creating a selling price. It's an easy read shows budgeting and sales forecasting. It shows you how to forget the "going rate" or "what the market will bear!" Do what you love and make lots of money. It's $19.99 plus S&H, you can order it from Barnes & Noble, Borders or thru your favorite book store. It's a book you can sit down with pen and paper and figure out what you should charge - not what the other guys in town charge. If you get it - you'll open your eyes to real world economics and be a very happy camper! If you don't you'll be floundering in a sea of confusion. This is for newbies and oldies, for everyone - even the folks thinking about getting into the biz. It's the best, easiest, reading business book I've ever seen. If you don't do anything else tomorrow get this book, it'll turn your head around!
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