Law
I think the best answer is to charge a rate figuring in your runoff control or reclaim, and then to sell based on the quality your law-abiding ways add. Make reclaim a selling point rather than a problem.
I know it is a hard sell, but if you show a charge for it without explaining it, or offer two prices (with reclaim and without) you look like you are just ripping folks off. Or, it appears to be negotiable. I try to point out that it is the law, and that the property owner has exposure to it. I also point out that anybody not explaining this, is probably not going to reclaim, thereby putting the customer at risk along with the sub-standard contractor.
I have had the frustration of having to watch a couple of beer-money and no insurance guys clean a job I didn't get because of reclaim issues. I just think it is hard to beat the "low-price-at-any-cost" mentality.
I write the bids, and try not to sweat not getting those. It helps me to remember that the customer that is willing to break the laws for a lower price isn't the most attractive customer out there.
In short, I agree with Mr. Ott.