How many things can we do to market our pressure washing business?

nice thread
 
We sponser my grandsons soccer team each year. We supply the shirts which have our info on them as well. And i sponser my landscappers daughters team as well.
 
check out www.vistaprint.com they allow you to upload your image for free and have mutiple templates to chose from. you can create anything you need for your business there
 
did a church for free. only thing i asked for was a 2-5 min presintation slot to show a slide show and tell them a lil about who we are. then everyone got a lil flier.+they gave me a donation tax write off slip for what i wouldve charged for the job.
 
El Flojo said:
did a church for free. only thing i asked for was a 2-5 min presintation slot to show a slide show and tell them a lil about who we are. then everyone got a lil flier.+they gave me a donation tax write off slip for what i wouldve charged for the job.
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How did this work for you??

You did the presentation right before or after sunday school??? LOL.

Just like the idea but just wondering how you did?
 
Ron Musgraves said:
How many things can we do to market our pressure washing business?


1. yellow page adds
2. cold calling
3. personnel selling
4. faxing
5. mass mailing
6. free demos
7. giving a customer a free service in hopes he will use you for regular maintenance
8. video demos
9. photo demos
10. brochure
11. mailers {value pack, penny saver, news paper, ect}
12. free building washes
13. cash for referrals
14. thank you cards
15. Trade Shows
16. radio, tv
17. signs on trucks
Add to the list, how many different crazy things you have tried?
18. three feet rule. (give anyone a card within three feet)
19. Group Presentations

This was a post that I started on another BBS and was very successful. I thought I would ad it here and maybe we could complete the list for others.
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http://www.nationalcleaningexpo.com/live_events
 
Contact reporters and let them know you're an authority. I'm telling you, a lot of times they are DYING for stuff to write about.

Write for our new online magazine, Pressure Cleaning Monthly, then let everyone know you did! Put the article on your website, letting people know you were featured in the only publication geared exclusively for pressure washing contractors. I'm telling you, you can't buy that kind of marketing credibility!

Volunteer to help non-profits, such as Cleaning for Heroes, then make sure you let the press and your customers know that as well. You are helping your fellow man and gaining goodwill all at the same time.

(Oh, and read our book.)
 
This is a piece we developed for Steve's pressure washing business, HydroTech Pressure Cleaning Techologies. He includes it in every information packet he distributes.
 

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I know this is an old revived thread..but heres what I just did to try something different. I had 12 x 18 yard signs made up and received them on thursday. Put them in front of 2 houses we washed on Friday. Yesterday(saturday) I landed a job from someone who saw one of those 2 signs and said they liked how the house and drive looked. So at $2.00 per sign with the stands, I feel this will pay off. And I told those customers to put the signs against the house by the hose faucet face side in when they get tiredf of looking at it and I will retrieve in a few days. So far so good.

edit: and oh yes I ordered Allison's book last week too :)
 
oxfordlawn said:
I know this is an old revived thread..but heres what I just did to try something different. I had 12 x 18 yard signs made up and received them on thursday. Put them in front of 2 houses we washed on Friday. Yesterday(saturday) I landed a job from someone who saw one of those 2 signs and said they liked how the house and drive looked. So at $2.00 per sign with the stands, I feel this will pay off. And I told those customers to put the signs against the house by the hose faucet face side in when they get tiredf of looking at it and I will retrieve in a few days. So far so good.

edit: and oh yes I ordered Allison's book last week too :)
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This is a great idea, many guys use signs in residential. Great tip and reminder.
 
My company has a complete charity program, we have supported the local community for years and continue on going efforts. It's by far the best way to get your name in front of customers.

Allison Hester said:
Contact reporters and let them know you're an authority. I'm telling you, a lot of times they are DYING for stuff to write about.

Write for our new online magazine, Pressure Cleaning Monthly, then let everyone know you did! Put the article on your website, letting people know you were featured in the only publication geared exclusively for pressure washing contractors. I'm telling you, you can't buy that kind of marketing credibility!

Volunteer to help non-profits, such as Cleaning for Heroes, then make sure you let the press and your customers know that as well. You are helping your fellow man and gaining goodwill all at the same time.

(Oh, and read our book.)
Click to expand...
 
Google Adwords works well for me
 
Emails; the rate of return on them are low, but sometimes they do work. I have been trying to get in touch with a PM and could never get her on the phone, so last week I shot her an email never expecting to get a response. Well the same day she sent me a vendor packet and Friday I went measure 5 properties for her. Just keep your name in front of them any way possible and legal.
 
There's a wood restoration company here locally that has a sign hanging from a wooden fence on a busy street. The fence is right by the street. Half the fence is cleaned, the other is not. I keep meaning to call them and ask if that's their house or someone else's, but it's a good eye catcher either way!

I also saw on the roof cleaning board that a guy has posted a roof cleaning, up to a certain square footage, on Ebay. He has a bunch of before/after phots. He said he was just trying to create some awareness, and he has gotten a few inquiries from it. I think the Ebay ad cost him a whole dollar.
 
Have your secretary post 3 ads a day on craigslist, everyday.

Also, make it easy for your customers to refer you out to their friends.
I have found even when the customer loves you to death they just don't wake up every morning thinking about who they can refer you to unless you give them some incentive. Be sure to leave them with gift certificates to give to their friends and offer them a free cleaning after so many referrals. We offer a free professional window cleaning after 5 house cleaning referrals. My cost is about $50 on an average window cleaning job so it's not alot to pay for 5 new house cleaning jobs coming our way.
 
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