Ok, you're not going to believe this, but in 2000 when my dry clean delivery business was fairly new and we were struggling I got one of the many calls like the one you described.
I caught him right off the bat and he apologized but said he had put a lot of money in the business and needed help.
As usual I helped him with truthful answers. I did however tell him that unless he could secure a loan his numbers were too optimistic and he would run out of money within three years because he didn't have enough reserve. I heard from him on and off for a while.
Two years later I got a call. He was failing, his wife was leaving him. He hadn't paid his franchise fees, etc. He was bringing in about 10k per month, but spending it all on overhead. The franchise was demanding that he turn his customers over to a competitor of his.
He told me this and I will never forget it. "When I first started out and couldn't get help from anybody, not even my own franchisor, you helped me. Whenever I needed help you were always there. I've never seen anything like that before". He then GAVE me all his customers on the spot. NO CHARGE.
It was around 300 customers. Where his net on those customers was less than $2000/mo , my net for those same customers was over $5000.00/mo. because my overhead was already covered a long time ago! He GAVE me $5,000 per month for the next 6 years. Add it up. That's a lot of money for just being kind. And it came at just the right time because I wasn't in much better shape than he was at that time.
That's what I find on this board. That's why I am here. I can go anywhere on the net and listen to a bunch of bickering shifty small business owners, but on this board there is a genuine sense that everyone here cares about the others.
I say roll the dice and choose kindness over fear.
Just my 2cents.