Guerilla Marketing

Thanks for the support. My business plan has never and will never encompass stealing work from any contractor. I have much respect for the reputable contractors that I have encountered. I have even given away leads to those who I respect without any expectations besides do quality work and do not fail me.

But the reality is that too much of the "competition" I am up against, at least here in this part of the Country, use illegal labor, are scam artists or splash and dash pirates. I have absolutely zero respect for companies such as these that effect the pressure washing industry as a whole. And I will take all the business I can from them.
 
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This was last JUNE...Good luck Jim By the way my prices are 85.00 125.00 & 195.00 now
 
Jim Cooney said:
The scope of work I bid was for all the flatwork, storefront building wash, curbing, steam cleaning all the carts, windows inside and out and parking lot sweeping.
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GoodLuck Jim, we are not persuing hard. They are relations with old mang of another grocery chain. If you want to call I can give you alittle history on Fresh & easy.

One of the main guys is from district mang from AMF. Never had grocery experience.
 
This is an interesting topic, the title is what realy caught my eye as I am a practioner of true Guerrilla Marketing. What is being described is not exactly Guerrilla marketing but I do have some thoughts and questions.

I think that these videos will cause problems not help, you are highlighting the fact that the managers are not doing their jobs. Should you get these to the area managers or executive types and should they make the store managers rebid and if you get the job, there will be no love and the store managers will likely do everyting they can to prevent you from getting the bid and if you do then they will try to get you out of there. You aleady threw them under the bus.

I would try another approach, talk to the area managers first, explain that they are being taken advantage of and paying for services they are not receiving, make them the hero, make them look good. Tell them you were going to talk to to corporate but thought it would be better to go through you because it would have bore credibility coming from the store manager. Team up with the manager, get him on your side, he will got to bat for you and have your back. Build a relationship.

We also do lots of commercial contract flatwork, all weekly (4 times per month) accounts, I am looking at your Flyer Ron and wondering if you could explain the breakdown on 7, 15 and 30 days. How many of your accounts are daily? What kind of businesses do you focus on, there does not seem to be a sense of urgency to have daily cleanings.
 
Mike V said:
I am looking at your Flyer Ron and wondering if you could explain the breakdown on 7, 15 and 30 days. How many of your accounts are daily? What kind of businesses do you focus on, there does not seem to be a sense of urgency to have daily cleanings.
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Mike, the 7 day accounts are done every 7 days, not everyday. Then every 15 days, 30 days, etc.
 
Andy Hinson said:
Ron, Do you imprint the business on each proposal you give?
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It all depends on the Account and how badly we want it.

Samples are shown to those who we dont want to spend alot of time with. If they are mutiple units we will do several locations to show they have a problem.
 
Mike V said:
This is an interesting topic, the title is what realy caught my eye as I am a practioner of true Guerrilla Marketing. What is being described is not exactly Guerrilla marketing but I do have some thoughts and questions.

I think that these videos will cause problems not help, you are highlighting the fact that the managers are not doing their jobs. Should you get these to the area managers or executive types and should they make the store managers rebid and if you get the job, there will be no love and the store managers will likely do everyting they can to prevent you from getting the bid and if you do then they will try to get you out of there. You aleady threw them under the bus.

I would try another approach, talk to the area managers first, explain that they are being taken advantage of and paying for services they are not receiving, make them the hero, make them look good. Tell them you were going to talk to to corporate but thought it would be better to go through you because it would have bore credibility coming from the store manager. Team up with the manager, get him on your side, he will got to bat for you and have your back. Build a relationship.

We also do lots of commercial contract flatwork, all weekly (4 times per month) accounts, I am looking at your Flyer Ron and wondering if you could explain the breakdown on 7, 15 and 30 days. How many of your accounts are daily? What kind of businesses do you focus on, there does not seem to be a sense of urgency to have daily cleanings.
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All the Above Happens Mike, your right some will get offended. After the stencil is there for three months and 9 cleanings later we usally get a phone call.

Soemtimes from other companies with death threats.

This has been a very interesting project. I'm still doing it daily, so we have worked alot of problems out. Guys accross america are stenciling.

Call me sometime, love to help.
 
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