jjones4574
New member
If you want to separate yourself from the competition and make your services exclusive then one way to do this is to give something of value away for free. Lets say ( for example ) that Joan sells vitamins and to stand out in this extremely competitive market she hosts free and exclusive monthly health seminars for consumers who would like to learn more about the health benefits that can be derived by adding vitamins to supplement their diets. Not only are Joan's seminars free to attend and exclusive to her buisness in her traiding area, but she has also created a captive audience to sell to with no competition present. As this example illustrates, you have to get creative and seek out ways to make your offering different from your competition, and providing prospects something of value for free is a great way to do it. The objective of the free offer is to have and hold a captive audience long enough so that you can present the services you want to sell in a noncompetitive enviroment.