Dollar Cards for marketing services

FCPWLLC

FCPWLLC

Senior Moderator
Example of targeting potential customers with Dollar Cards. Since our target is residential homes that need cleaning, we put our cards in the home-for-sale type publications.

I get my Dollar Cards here.... Dollar Cards




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AHHHHH! Good one Mike... :)
 
Henry Bockman said:
I like it... I might use some of these at a trade show. But, I'll put a couple of real bills in with them and have people reach in and pick one at my booth.
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We gave them out at Home Show with a magnetic Business card. They weren't wanting to take just a business card but gladly reached for the $$ dollar bills. I track where my leads come from and we had 23 folks say they got my card at Home show. Not one of them redeemed the $100 coupon.

I like that idea of mixing in real bills. That will certainly get folks to take a card.
 
None of them redeemed the coupon but did you get any work from them? Looks like a great idea to get the cards out there. Maybe stuff a normal size biz card in there as well
 
ncarr said:
None of them redeemed the coupon but did you get any work from them? Looks like a great idea to get the cards out there. Maybe stuff a normal size biz card in there as well
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We sold all 23 jobs. The bills got my card into thier hands. I don't know if they realized they were coupons or not. Most likely they played pranks on friends with them or give them to thier kids. Important thing was that they took my magnet when they took the bill. It drew them to me. I ask where everyone finds my name first thing in the phone call to track marketing. When these folks stated they got my card at Home show, we knew they were holding a $100 coupon and priced accordingly. Essentially it was an eye opener that I was able to charge $100 more for my services than normal and still close jobs. Proof that higher prices does NOT lose bids.

Confidence in giving the bid wins bids.
 
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