Does the gaming payment gateway affect player payment conversion?

[Marat]

Hello! I am a growth manager at a gaming company, and we are actively looking for ways to increase payment conversions. Technical details and integration nuances aside, I am primarily interested in business metrics. Based on your experience, how much does choosing a specific gaming payment gateway affect the final payment conversion rate among players? Does changing or optimizing the gateway significantly increase the deposit conversion rate and lifetime value (LTV), or is the difference minimal?

 

[Marat]

One more thing: What metrics would you recommend looking at first after changing the payment gateway? I am interested in completing transactions with already engaged users. Have you observed a decrease in churn when users enter their details after adding local payment methods?

 

[Teo99]

It's not just a technical thing. I thought for a long time that the gateway was just a pipe through which money passes, and that conversion did not depend on it. It turns out that it does depend on the gateway, and we saw the difference in our own numbers after changing the solution. When we reviewed the payment solution, we noticed that it was the same stack our ops team ended up with. The result exceeded our expectations. Eliminating unnecessary steps for repeated deposits and supporting local payment systems reduces the percentage of abandoned checkouts instantly. After optimization, our first deposit conversion rate increased by a few percent, and re-deposits went much more smoothly.

 

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