Do you tell customer your Competitors Suck?

[Premier Power Wash]

if i don't have anything nice to say about my competition i say nothing. i just educate my customers and tell them to make sure they hear the words non pressure (instead of low pressure and surface cleaners), and soft wash for stucco/vinyl/aluminum

 

[mistersqueegee]

Bashing your competition actually can inflate their value to the client. If you are so threatened by them that you need to resort to those tactics you've already lost. I see this more and more in the window cleaning community. A manufacturer or supplier may engage in what I describe as negative advertising. Some will fall for it but most realize that it's simply that they don't have as good a product as they want you to believe. If your product or service can't stand on it's own merits then you have a bigger problem than you competition.

 

[Diamond Jim]

Prostitute's bring the subject up when they over book !