It's the Avatar Pic...
First time I heard Ron's voice, I thought somebody was pulling my...leg.
In the avatar he looks so preppy and happy, like a little leprechaun that posts a mile a minute about everything.
Instead he turns out to be a whisky-voiced working dude, that posts a mile a minute about everything. No BS, just gets to the point, and gone.
I like the video posts, too. They add to the impression of the poster as a person. I could see a whole board where posts are vedeo rather than print.
Kinda the difference between writing a letter and calling. I suppose this is at least part of the next step, and here is Ron (and Matt, of course) leading the pack.
Ron has a knack for spotting things that work, it seems.