Al Patterson
Member
Signs are NOT limited to the yard, LOL
Check THIS one out ?
lol Chris, that wouldn't be you speeding while you are taking the pic?
Signs are NOT limited to the yard, LOL
Check THIS one out ?
I am currently doing our local moneymailer here. I didnt do the county I live in because theres too many addresses that are apartments and housing communities I dont want, but anyway... the first one went out in June to 15,000 adresses for $485....
I closed and completed 11 jobs...Right around $4,300 total
As long as I see those kind of returns I will continue to use them...
Looks like your marketing is doing good Travis, Congratulations!
I realize this thread is right at two years old, but I wanted to say thanks to the contributors. I learned a lot. Ran across it in a search for "make the phone ring." Don't think that phrase was actually in this thread. I might've landed here following a link or two from other threads after having spent all afternoon reading a lot of different threads on various forums.
Anyway, I'm obviously trying to figure out how to make my phone ring. I think I'm in fairly good shape gaining conversion on callers once they call. My background includes a long stint as a construction estimator, so I'm quite familiar with all the ancillary costs that need to be included when putting a bid together, not the least of which is time/labor. I think I'm probably less likely than most newbies to really hurt myself in my pricing because of that. BUT, that only becomes a consideration AFTER the phone rings, so for now, I'm mostly interested in the methods y'all discussed a couple of years ago; ValPak, RSVP, newspapers, flyers, radio etc. Has anything changed much in the last two years? My reading of this thread is that of the folks who expressed an unambiguous opinion, direct mail is the most productive. Of the ones who said that, the majority preferred ValPak. Would y'all agree with that reading, and whether you do or don't, do you have any updated marketing advice for an extremely motivated and eager-to-learn newbie?
Thanks.
HA! That's pretty cheap for the amount of abuse you'd have to endure! LOLGive me $50 bucks and I will call you once a day for a month!!1 :welcome:
Nice meeting you in Tampa ChrisIve been sending 5k cards once a month since april. 1%wouldve been awesome. After four mailings im starting to see people remember us. 1/2 % is what weve averaged off of these. Enough to keep us working but not enough to make a killing.
Ive been sending 5k cards once a month since april. 1%wouldve been awesome. After four mailings im starting to see people remember us. 1/2 % is what weve averaged off of these. Enough to keep us working but not enough to make a killing.
Sounds like a good target area. I've had little success with direct mail marketing. I believe our lack of response was poor content. Beautiful color photos etc are great but don't get the attention you are looking for.
I'd do a lot of research on what to include in a post card/flyer before you start.
We had a local newspaper that charged a lot less than postage to put an insert into the weekly paper. We did much better with that. 8.5 x 11 flyers we had printed and delivered to the newspaper office for insert. Small circulation but our target area and it wasn't lost with other junk mail. I think when most go through the mail they stand next to the trash can. You have seconds to catch their attention.
Tom Its running me around 1100 to send 5000 5.5x8.5s. I get the cards from gotprint and use a local company to do the mailing. We are mailing by carrier route and targeting the high end areas like you are talking about.
Like Thad said, target the same area repeatedly. It will take a few times for them to start taking notice of you. And of course this time of year isnt going to be as succesfule as the spring.
Ive got my "pretty card" posted somewheres over on ptstate. I think it has a good headline and call to action but Im open to making it better.
When I get a chance Ill try to post it here.
Signs are NOT limited to the yard, LOL
Check THIS one out ?
We had a local newspaper that charged a lot less than postage to put an insert into the weekly paper. We did much better with that. 8.5 x 11 flyers we had printed and delivered to the newspaper office for insert.