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I have only landed one job from facebook but other than that I just use it as a means of getting pictures of our services out to the public. I just recently added an easy contact form on my facebook page thats identical to my contact form on my website, so now if someone does happen to stumble across my facebook page via searches or facebook its easy for them to submit an estimate with out leaving the facebook wesite.
We just washed a roof today and we got the job because the customer saw one of his friends like us on facebook.
you just have a personal fb page, not one for SCS?
I rarely ever post anything on my FB business page. In hindsight if I had to over again I would never have gotten one. Just doesn't seem to do anything. I have also liked I don't many peoples other business pages, but that's the one and only time I ever see there page. On the other hand, I have gotten many jobs and referrals over the last year because of pictures I post on my personal page. I think it is fine to use your personal page to show off your business, as long as you don't get to spammy. I have also gotten calls from other people in other states looking for someone to clean a roof, or house, because one of my friends shared a picture I posted.
When used properly it's just not marketing tool in the tool box, IMO.