Ron Musgraves Commercial Sales Class Sept 2025 Reno Nevada

Smart Selling & Customer Qualification

By Ron Musgraves

This class is about earning trust, building relationships, and creating sales systems that generate consistent income and long-term accounts.

🔑 Core Topics We’ll Cover

1. Unsolicited vs. Requested Proposals

   • Crafting unsolicited proposals that don’t get ignored.

   • Standing out in requested proposals (RFPs).

2. Getting on Commercial Vendor Lists

   • Step-by-step approach to securing vendor list placement.

   • Why these lists create pipelines of recurring work.

3. Building a Sales Process

   • A repeatable system to qualify, present, and close.

   • How process-driven sales build predictable revenue.

4. Relationship Building That Lasts

   • Turning jobs into long-term service agreements.

   • Trust and consistency as the foundation of repeat business.

5. Residual Income Accounts

   • Structuring monthly contracts that pay, month after month.

   • How recurring accounts grow wealth and stability.

💡 Additional Sales Strategies

• Demos Sell – Why showing results closes faster than talking.

• Giving Away Work – How small “free” wins can secure larger accounts.

• Charity Work – Building goodwill that pays off in reputation and leads.

• Customer Organizations – Leveraging industry and community groups for credibility and opportunity.

🔐 The Trust Meter

At the end of the day, sales comes down to trust.

I’ll introduce the Trust Meter — a scale from 1 to 10:

• 1 = no trust (you’re a stranger, just another salesperson)

• 10 = complete trust (they see you as the go-to expert and partner)

Everything we discuss in this class — proposals, demos, relationships, recurring accounts, AI tools — is about moving up that Trust Meter. Because the closer you get to a “10,” the easier it is to sell, qualify, and close accounts that last for years.

⚡ Bonus: AI in Sales

Use AI to move up the Trust Meter faster:

• Generate polished proposals in minutes.

• Automate follow-ups without losing a personal touch.

• Build marketing content that positions you as an authority.

By the end of this session, you’ll have the tools and mindset to:
✅ Qualify smarter
✅ Sell with confidence
✅ Build trust that keeps accounts for life

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