Email marketing is an inexpensive way to reach your current clients as well as potential customers. With the growth of smart phones, customers no longer have to be in front of their computers to get your messages. In fact, 70 percent (or more) of smart phone users check their email throughout the day on their phones.
With the growth of email marketing services such as Constant Contact (which is what I use) and Mail Chimp, email marketing is a fairly easy and inexpensive option. In fact, research shows that email marketing can cost 20 times less than a direct mail campaign with the same results.
For instance, Constant Contact (www.constantcontact.com) has a free 60-day trial, assuming your list is 100 names or less. The price varies based on the number of names you have in your lists, but it’s still reasonable. Here at PCC we pay $50 per month to mail to our list of around 5,000 names. And we can send as many emails as we want each month.
Additionally, these programs allow you to:
With the growth of email marketing services such as Constant Contact (which is what I use) and Mail Chimp, email marketing is a fairly easy and inexpensive option. In fact, research shows that email marketing can cost 20 times less than a direct mail campaign with the same results.
For instance, Constant Contact (www.constantcontact.com) has a free 60-day trial, assuming your list is 100 names or less. The price varies based on the number of names you have in your lists, but it’s still reasonable. Here at PCC we pay $50 per month to mail to our list of around 5,000 names. And we can send as many emails as we want each month.
Additionally, these programs allow you to:
- Create easy-to-use templates
- Build and reinforce brand identity
- Manage multiple lists
- Track results – helping your figure out what works and what doesn’t
- Obey the SPAM laws
