Maybe I should expand my business into building surf boards, boats, beach equipment, sun screen, swimming pools, etc. haha
One thing for sure - When you go to the phone book and see my display, you will be familiar with my logo - if you have seen it before.
Look around - how many logos do you see with muscle men holding a wand. Originality creates familiarity.
Theres a thousand ways to inform customers of your business. You can do it by text or pictures. The key is to attract the customers eye and for the customer to become familiar with your logo.
In the past, I have went in detail in the thought process behind my logo - so I won't now.
I did not mean to offend you in any way - like I said before, there are a lot of theorys on logos, advertisement, etc. I have design logos in the past, but do not have time to mess with it. I'm a Business Consultant - I go into business and evaluate everything from their financial process to their marketing process. Thats what I do - I increase their sales by 20 - 50 percent within a 12 month period. I'm not an expert in specifically logo. I don't have an graphics arts background like you - so you are the expert in graphic designs. I have a financial/accounting and marketing background - I help people start and save businesses for a living. I'm a part-time accountant for a university and own several businesses myself. You are the expert in graphics design and you do good work - so please don't be offended - I just think the arms are trivia - its the message that logo is sending. Like you said - I could be a surfboard manufacuter. I see your point, Thank goodness, that I live in the southeast Missouri. People around here probably thinks its a bait and tackle shop. haha One thing for sure - within 1yr, TIDALWAVE is the largest pressure washing business in this area and is about to open offices in St. Louis and Memphis within the next 6 months.
You do good work - look forward to seeing more.