post cards

Mike V said:
3% is fine by me so long as I determine EXACTLY where the cards go. I no longer send 10's of thousands of cards out and hope the list I am using nets some decent accounts. Refining your list to the exact areas, neighborhoods or even streets is how that 3% makes sense.

I love postcards and we have had much success with them. But everyone is right, SIMPLE and to the point with a strong call to action.
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Mike how do you target exact streets? I think EDDM is for a whole route, so there must be some way to get every address on a single street hit right?
 
Mike V said:
I disagree, I think a huge percentage read them, I think a huge percentage then quickly throw them out and forget about it. But the next time, or possibly the 3rd, 4th or 5th time they get a post card (a good card with a good call to action) they might actually save it or call. That is why precision mailings are key and repetition is a must if you want to have a succesful postcard campaign.
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Mike I think it's just a part of a successful marketing program


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My postcards were received Saturday by 1000 people. 60,000 and above income, have to say I've already had great results. Landed a 2 week apartment complex and 6 residential jobs already. Postcards cost me 450, my lowest paying job which was today was 450. I'm sure it's different for everyone but I'm pumped about it!
 
Adkins Cleaning Sol. said:
My postcards were received Saturday by 1000 people. 60,000 and above income, have to say I've already had great results. Landed a 2 week apartment complex and 6 residential jobs already. Postcards cost me 450, my lowest paying job which was today was 450. I'm sure it's different for everyone but I'm pumped about it!
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That's great!!!


Oct event San Diego free free text me for more details !!
 
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