AC Lockyer
New member
I have been teaching this marketing concept to my clients, at seminars and on webinars. The results have been very good. Has anyone over here used a Popcorn Marketing concept to improve market penetration?
The simple definition of Popcorn Marketing is,
A system of measured, small blasts of marketing tasks in intervals that are completed while salespersons or contractors are already onsite or in an area on call. The system should have many elements that hit potential customers from many sides or angles like flyers, door knocking, yard signs, truck wraps, letters, mailers, stencils, body wraps and alike. Efforts should be in small bursts without canvasing using many different marketing pieces.
Some refer to this as the rock, baggie, flyer marketing program but it entails much more than that.
Here are some pics from Bill Booz from Accuwash in MD. Here he shows a few milk crates of flyers ready to go. This weekend he put out about 1500 flyers. I believe he told me he got 5 calls from those flyers. One of which he closed for $2,000.00 and when the job was completed he was paid in cash. I believe he explained to me that of the 1,500 flyers that went out he closed 3 of the 5 leads and did $5,000.00 worth of work from this one effort.
I built a roof cleaning company that did nearly 5 million dollars in one year and 28 million over 20, largely on Popcorn Marketing principals. Lets open a discussion about how Popcorn Marketing can help you grow your business.
Thanks,
AC
The simple definition of Popcorn Marketing is,
A system of measured, small blasts of marketing tasks in intervals that are completed while salespersons or contractors are already onsite or in an area on call. The system should have many elements that hit potential customers from many sides or angles like flyers, door knocking, yard signs, truck wraps, letters, mailers, stencils, body wraps and alike. Efforts should be in small bursts without canvasing using many different marketing pieces.
Some refer to this as the rock, baggie, flyer marketing program but it entails much more than that.
Here are some pics from Bill Booz from Accuwash in MD. Here he shows a few milk crates of flyers ready to go. This weekend he put out about 1500 flyers. I believe he told me he got 5 calls from those flyers. One of which he closed for $2,000.00 and when the job was completed he was paid in cash. I believe he explained to me that of the 1,500 flyers that went out he closed 3 of the 5 leads and did $5,000.00 worth of work from this one effort.
I built a roof cleaning company that did nearly 5 million dollars in one year and 28 million over 20, largely on Popcorn Marketing principals. Lets open a discussion about how Popcorn Marketing can help you grow your business.
Thanks,
AC