hey all.. i need your marketing and cost minimization skills..
I have had several neighborhoods recently with HOA nasty grams.. One was a 140 plot 3,000 sq/ft model home style neighborhood and every single home had a paver driveway approximately 7-10 years old and not a single one had been sealed..
Got a call for a pressure clean and seal.. turned into moderate paver repair too... then the neighbors came over.. then called and scheduled several more jobs.. let the referral and yard signs bring in whatever it could then hit a drought.. so i went on Zillow and got all the addresses of the homes in the neighborhood. Made up a letter and sent to every home.. (see below)..
The issue……. i got ONE call from 140 letters.. (keep in mind 95% of these driveways were a wreck.. they needed cleaning and repairs at a minimum/and had received letters from HOA)
what i thought would be a gold mine.. turned into a dud.
-Hand written/addressed envelopes with no return address and crooked stamps (crooked stamp was orlando NCE gem they shared)
-FAIL? because they had no return address or because the were addressed to "resident".. maybe they all just
got thrown away, thinking it was spam?
___>>>> View attachment 35trgfd.pdf <<<<<______
SO.. now that i have identified 2 neighborhoods with 3,000-5,000 sq/ft homes with tile roofs that are ALL in dyer need of cleaning and have also received letters from the HOA…. what is your best recommendation for reaching these people?..
Clearly my tactic last time did not succeed with many probable factors… it also cost me about $150 or so in stamps, printing, envelopes, etc.. all for only 140 homes..
would the best way to do this just be:
-flyer or door hangers?
-flyer with a pre-determined prosal/figure for each individual roof?.. (makes it extremely easy to shop another
company)
-professional mailers (cost??)
my goals in the mailer vs flyer last time was that i thought it would be much more professional to mail a letter introducing our company vs dropping off a flyer on a mailbox..
any ideas, opinions, or advice is greatly appreciated..
I have had several neighborhoods recently with HOA nasty grams.. One was a 140 plot 3,000 sq/ft model home style neighborhood and every single home had a paver driveway approximately 7-10 years old and not a single one had been sealed..
Got a call for a pressure clean and seal.. turned into moderate paver repair too... then the neighbors came over.. then called and scheduled several more jobs.. let the referral and yard signs bring in whatever it could then hit a drought.. so i went on Zillow and got all the addresses of the homes in the neighborhood. Made up a letter and sent to every home.. (see below)..
The issue……. i got ONE call from 140 letters.. (keep in mind 95% of these driveways were a wreck.. they needed cleaning and repairs at a minimum/and had received letters from HOA)
what i thought would be a gold mine.. turned into a dud.
-Hand written/addressed envelopes with no return address and crooked stamps (crooked stamp was orlando NCE gem they shared)
-FAIL? because they had no return address or because the were addressed to "resident".. maybe they all just
got thrown away, thinking it was spam?
___>>>> View attachment 35trgfd.pdf <<<<<______
SO.. now that i have identified 2 neighborhoods with 3,000-5,000 sq/ft homes with tile roofs that are ALL in dyer need of cleaning and have also received letters from the HOA…. what is your best recommendation for reaching these people?..
Clearly my tactic last time did not succeed with many probable factors… it also cost me about $150 or so in stamps, printing, envelopes, etc.. all for only 140 homes..
would the best way to do this just be:
-flyer or door hangers?
-flyer with a pre-determined prosal/figure for each individual roof?.. (makes it extremely easy to shop another
company)
-professional mailers (cost??)
my goals in the mailer vs flyer last time was that i thought it would be much more professional to mail a letter introducing our company vs dropping off a flyer on a mailbox..
any ideas, opinions, or advice is greatly appreciated..