Clear Shine
New member
I am always looking for ways to market and BRAND my company. Of course, the least amount you can spend for the most exposure is the name of the game, hence the term ROI (Return on Investment). I would like to hear some of the ways you guys can think of marketing or branding your company for pennies if not free. For example, Craigslist has a good ROI because little or no cost goes into the ad. Say what you want to about it weather or not it works for you (I choose not to use it anymore because of the clientelle you get from it (price shoppers and low ballers) and the spamming that comes from it also).
I will start it off with 2 forms of innovative cheap branding. First would be parades. Usually they are low cost to get in (if they let businesses in) and put together some lights and little kids waving, and you have got yourself a cheap way to get you and your company name out to thousands. I entered our truck and trailer this year into my local Christmas parade. Cost me $55 and some lights to go around my trailer and put in some of my cute little nephews waving to the 3,000 people, and while I was driving the truck with the window down, I heard my company name said 15 times (just from what I heard). Am I going to get any jobs off of it? Probably not, but WHEN they do and WHEN they go to search for a company, they will have name recognition with my company.
The second form of branding is free. Do you have bad weather where you live? School and business closings? Where does everyone look......tv and tv station website for the most up-to-date closing. Guess whos company name is being looked at for free by Thousands and Thousands of people today? MINE..... It is scrolling right now across the tv and internet for free. We are closed tomorrow and tuesday for the weather. Again, am I going to get any calls off of it, I'm sure no, but its branding for free....
What's some of your inexpensive branding or marketing ideas?
I will start it off with 2 forms of innovative cheap branding. First would be parades. Usually they are low cost to get in (if they let businesses in) and put together some lights and little kids waving, and you have got yourself a cheap way to get you and your company name out to thousands. I entered our truck and trailer this year into my local Christmas parade. Cost me $55 and some lights to go around my trailer and put in some of my cute little nephews waving to the 3,000 people, and while I was driving the truck with the window down, I heard my company name said 15 times (just from what I heard). Am I going to get any jobs off of it? Probably not, but WHEN they do and WHEN they go to search for a company, they will have name recognition with my company.
The second form of branding is free. Do you have bad weather where you live? School and business closings? Where does everyone look......tv and tv station website for the most up-to-date closing. Guess whos company name is being looked at for free by Thousands and Thousands of people today? MINE..... It is scrolling right now across the tv and internet for free. We are closed tomorrow and tuesday for the weather. Again, am I going to get any calls off of it, I'm sure no, but its branding for free....
What's some of your inexpensive branding or marketing ideas?