Ok my take on the book. I read it through then read it again, to pick up on the things I may have missed.
This is a must have book for anyone wanting to get into the PW bizz. It is a must have book for veteran pwers to have if your having trouble with your marketing. This is a must have book for your employees to read ( the chapter on perceived value, must be read by all your employees ). If they do not know where your company direction is then your company will never grow.
The pages in the book that talked about 1 person a week being wronged by you or your company had a dramatic impact on the way we are now doing business. Not say we were doing anything wrong, but it opened our eyes on what we do not want to do.
AGAIN THIS IS A MUST HAVE BOOK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Buy it, read it, read it again, study it, put it to wor and GROW!!!!!!!!!!!!!!!!!!!!!!!!!!!
These are my opinions and mine alone. Everyone else may see it different then I do.