Should I get another business name for the new business.

[Roy Sanders]

I wasn't really sure where to stick this thread so I put it here. Anyway our floor cleaning business is Clean Image. We do some pressure washing as well but really haven't pushed it. Now we are gearing up for a start in the fleet washing arena. I would kind of like the mobile fleet wash business to be its own thing and not an add on service. Should I come up with a totally new name for it or carry it over and just make it an add on service. Not sure if it really matters or not so I thought I would post it up and see what everyone had to say.

 

[DunRite]

IMO- i would try to keep everything under the same umbrella..like the clean image name..just add it on

 

[Everett Abrams]

Regarding branding it would make sense to keep the same name and I think "Clean Image" is a great name to tie over into fleets as well. Perhaps on the trucks...
Clean Image
"Fleet Division" or "Fleet Washing Division"

 

[Everett Abrams]

Congrats on expanding and best wishes!

 

[socalkol]

ongrats on the expansion!

 

[AZ PowerWash Pros]

I would just buy the trade name: Clean Image Fleet Washing

Something like that anyway. Congrats on the expansion!

 

[Roy Sanders]

Thanks for the input everyone!

 

[GrassButler]

IMO- i would try to keep everything under the same umbrella..like the clean image name..just add it on

Go with "Fleet Image"....................... ( says the Grass Butler and Wash Butler )

 

[Rapid HotClean]

IMO- i would try to keep everything under the same umbrella..like the clean image name..just add it on

Could not agree more. Great advise.