NM Power Wash Pros
New member
This past weekend I had the opportunity to spend two days with Carlos Gonzalez—the owner of New Look Power Wash of Northern California and the creator of EBC (Enviro Bio Cleaner) an effective multi-purpose, eco-friendly, cleaning solution a lot of contractors are using with great results today. I had reached out to Carlos for help and guidance on how to get my pressure washing business up and running and he was kind enough to offer his time and expertise. To that end--and as an example of the kind of man he is--Carlos took time away from his own busy schedule and family to answer the many questions I had regarding starting up a pressure washing business. He is obviously a leader amongst men and a shining example of what it means to offer help to a fellow contractor with no strings attached.
I can’t explain everything Carlos taught me,—(things I obviously did not know and was glad to discover)—but I will briefly make a few points that for me, and clearly for those of you who are starting out in the PW business, are important considerations. I assume a lot of newbies begin worrying –as I did--about purchasing and operating equipment, the chemicals you are going to use and for which job applications, how much you should charge for contracts, and a host of other concerns I will not get into.
I mention the above start-up issues, because if nothing else resonates with you after you read this, be sure to remember this: All the equipment and knowledge about surface compatibilities and chemical applications you may have learned, or how much you intend to charge for services, is meaningless unless you have a good understanding of whether the job you are trying to pitch is a necessity for your potential client!
I have placed an exclamation point after my last sentence above to underscore a simple undeniable fact; you cannot—and perhaps should not—try to market a service unless you have identified a consumer’s specific need. Obviously, you would not want to spend a lot of money saturating a neighborhood with eddm (every door direct mailings) for an advertising campaign to clean houses that don't require cleaning, right? And so I leave you with this jewel Carlos shared with me because you may save time and money and advertising dollars if you avoid trying to market to folks who do not need or even recognize they need your services.
In all, Carlos is articulate, an effective communicator, and an astute businessman. He shared a vast arsenal of operational information, marketing tips and strategies that helped me understand how to tackle cleaning jobs effectively, and most importantly: how to get new customers.
I was very fortunate to have had the opportunity to spend two days with Carlos this past weekend. He clearly helped reduce my learning curve considerably and for that I am grateful. As I see it, and I am sure many will agree, Carlos is a first class contractor that knows all aspects of the pressure washing business. Or to use one of his phrases, “This Brochacho’s Kung Fu is Lethal!”
I can’t explain everything Carlos taught me,—(things I obviously did not know and was glad to discover)—but I will briefly make a few points that for me, and clearly for those of you who are starting out in the PW business, are important considerations. I assume a lot of newbies begin worrying –as I did--about purchasing and operating equipment, the chemicals you are going to use and for which job applications, how much you should charge for contracts, and a host of other concerns I will not get into.
I mention the above start-up issues, because if nothing else resonates with you after you read this, be sure to remember this: All the equipment and knowledge about surface compatibilities and chemical applications you may have learned, or how much you intend to charge for services, is meaningless unless you have a good understanding of whether the job you are trying to pitch is a necessity for your potential client!
I have placed an exclamation point after my last sentence above to underscore a simple undeniable fact; you cannot—and perhaps should not—try to market a service unless you have identified a consumer’s specific need. Obviously, you would not want to spend a lot of money saturating a neighborhood with eddm (every door direct mailings) for an advertising campaign to clean houses that don't require cleaning, right? And so I leave you with this jewel Carlos shared with me because you may save time and money and advertising dollars if you avoid trying to market to folks who do not need or even recognize they need your services.
In all, Carlos is articulate, an effective communicator, and an astute businessman. He shared a vast arsenal of operational information, marketing tips and strategies that helped me understand how to tackle cleaning jobs effectively, and most importantly: how to get new customers.
I was very fortunate to have had the opportunity to spend two days with Carlos this past weekend. He clearly helped reduce my learning curve considerably and for that I am grateful. As I see it, and I am sure many will agree, Carlos is a first class contractor that knows all aspects of the pressure washing business. Or to use one of his phrases, “This Brochacho’s Kung Fu is Lethal!”
