hey Morgan,
i generally am not a big fan of having your name in your business (unless you are in a small town and have recognition, or you are wanting to give that mom and pop feel) but you are the exception. I think you have a great last name for a business, and the thing is, i don't think people will realize it is your name until they talk to you and you introduce yourself as morgan Paradise. It would really stick in their head. i think you should go with a 'beach and palm tree' look. I personally think that would be awesome. I am not creative in that way so i dont really have any suggestions, but i think advertising along those lines would be killer. Do you just service a small town or do you work mainly in Collierville and Gtown?? Good luck,
Jon