keeping track of advertising

MARK W.

MARK W.

Member
Do any of you ask the customer how thay got your name. Do you keep track of whats working and what is not?
 
Yes, I ask often. And I track it in Quickbooks, using the "class" list. You select which class the customer belongs to right when you are generating their invoice.

I have classes for everything........yard signs, yellow pages, referrals, contractor referrals, "saw us working", and one called "existing customer" used for repeat business.
 
I ask everyone we give a bid to but I haven't been able to keep a good record of the responses yet. I'll be doing a computer upgrade sometime this month and hopefully then I will be able to track things much better. But for the short term, I've been able to realize that the yellow pages have been 90% of my jobs except for cold calling.

John
 
Mark,
I ask every caller how they heard about me and keep accurate
track of the source. It helps to determine how to spend ad $'s
in the future. I have asked everyone since day one and keep
the sources year to year. This also helps to solidify referrals
as I send them a gift certificate for a referral that turns into a
completed job.
 
I ask everytime someone calls. I keep track of it in excel and make decisions based on the trends.


One of the greatest comments in the world from a customer:

I was told you were expensive but well worth it.
 
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