Nice, I wonder how well it worked for him. What do you hope for a return on money spent in your marketing plan? Lets say you sent out 5,000 post cards, How many standard jobs would you like to pull, 10 maybe 30. How about dollars spent, lets say 2,000.00, Maybe 15,000.00 in return.
The reason I ask, I never done any direct marketing, All of my business has been word of mouth.
Matt