Cold Calls Vs. In Person

MHasterok

MHasterok

New member
Just curious what you all think about cold calling vs. seeing the customer in person.

I personally have been visiting commercial accounts, offering demos, information, etc. I think it is better in person for the initial contact, but I know I cannot reach as many businesses in a day as I could with cold calling them.

What mix of the two do you think you do (in percentages)? I am going to start doing cold calling a couple days a week, and in person a couple days (depending on work scheduled).:grin:
 
When I am working on cold calls(phone) I am seeking to get an appointment. When cold calling in person I am seeking to see the decision maker so I can offer ALL of our services, and what our company could do to help the PM and their customers.
 
Cold calling by phone is very seldom productive for me. I have a hard time getting past the person answering the phone. Once I get a "may I tell him who is calling" and the resulting voicemail box it's usually over.

Real cold calling to me which is in person ups the percentage a lot. It's to harder to dodge you. Many times it's not even the manager's call. Just playing the odds and working up the ladder.

A really good phone person that knows how to set appointments and makes hundreds of calls a day can probably do well. Just doesn't work for me.
 
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