Loss leader pricing is not always what it appears to be
Their price on brochures was double what I pay now. Business cards I like 16 pt stock, UV coated, double sided full color print. Their costs appear average on business cards but I get free shipping with overnight prints. They don't tell you if the cards are double sided or UV coated. My feeling if is, if it isn't listed, that would cost extra. That makes them more expensive on all fronts.
The website has dead page links and there is no e-commerce store. The site is also brand new as evidnced by its domain registration and inlinks.