I prefer and run Honda. They start!
Although I don't do it with engines,.. I am not above trying cheap stuff,.as long as I'm not having to count on it. There is some cheap stuff that works very well and can be way more cost effective than some stuff that is simply over priced,..whether it be in business or just everyday things.
For instance: This Summer,..I have been testing out cheap Seaflo 12V pumps,..they seem to work very well. I also use cheap solenoids in my remote units, the Dema 481P went out in 1 1/2" months,.and are about $70.00 to the door, and the wear part,.the plungers,.. are around $17.00 to the door. The cheap solenoids last a month,..but are only $10.00-$15.00 and it's a very easy swap.
Another example: I bought a Shimano fishing reel this past Spring,..I think it was around $80.00,..the $20.00 Mitchell's I normally use as my river reels was the better reel,..it was just as smooth and it will handle getting dunked,..the Shimano got dunked and was junk for the rest of the day,..and it was a B*&%h to work on,..in fact it isn't on a rod at the moment, Ha,Ha,..
So it is worth experimenting with cheaper sometimes as long as you're not doing it to simply "cheap out"
Jeff