Postcard Breakdown

HotShot_Anthony

HotShot_Anthony

Greaser of the Year
I recently received this postcard in the mail and thought it was a pretty darn good postcard, especially coming from a big box store. Most of the time all they push is their "branding" and pay no attention to actually getting business from their marketing efforts.

Anyway, I wanted to disect this postcard with you guys so maybe we can all learn a little.

Here is what we'll call the front of the card:

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and here is what we'll call the back:

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I would like your thoughts before I give mine.
 
The baby sh*t green back ground is very appealing :shocked2:
 
Lou hoods&more said:
The baby sh*t green back ground is very appealing :shocked2:
Click to expand...
Actually, green and orange test VERY well for websites.. I dunno about postcards.

Big Mike said:
1. It's geared to get people to their website, where the bulk of the info is located.
2. Everyone has a birthday, every year, so it appeals to everyone
3. There's a valuable coupon on the card so it won't just get tossed
4. Coupon expires in 3 months, just in time for a repeat mailing
Click to expand...
nice, Mike.

Here are a few of the things I liked about the front:

Has an actual headline w/benefits and a call to action in it - It is specific too. I think the call to action could be a little stronger, but at least it's there.

I forgot to mention, but it is a 6" x 10 1/2" card which is great.

I like the benefits as the sub-headline with more on the left inside the balloons.

I like how the graphic actually tells a little bit of a story of what they are trying to accomplish with this mailing (the giraffe wearing a party hat)
 
They are offering something for free
They are giving you a reason to go to their website (free tips&tools, free downloads, games,special coupon, and help to design stuff for your birthday).
They are giving you a reason to look on the back of the card
They are helping you with your planning for your party
They have pre-made themes for designs
They have free games for the kids
They have free downloads
Free expert party tips and advice
They are giving you a $5.00 coupon off a $25.00 or more purchase with a deadline
They have a call to action
They are using words that people like....fun, free, easy
They are using things that kids and adults are familiar with (logo, giraffe, balloons, etc...)
When they get you to their website, they might have a landing page to get your info to keep marketing to you and the kids
They will probably ask you to sign up with them for more special offers or sales events (to keep marketing to you) (low name acquisition cost)
I will add more later on.
 
Great job, Chris!

I hadn't made it to the back yet, but I was going to mention that they have another headline, with benefits.

They have a tracking code - which may be the MOST important element on this postcard!!

On the back they have kind of a second call to action on the top right. That's pretty cool. It doesn't distract from the original one.

Coupon is different color with dotted border and BIG $5. Deadline also.

What do you guys think could make this postcard even better? I would say doodles would make it better. I think the headlines could be a little stronger with a little bit stronger call to action. I also think I would have put a smaller version of the coupon on the front.
 
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