New postcards

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Scott D.

Member
We are having Kieth design our postcards. `I like the overall design but theres just something not doing it for me with these proofs....what do you guys think?
 

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Looks good from here. I'd probably ad a "Limited Time Offer" to the coupon. For a call to action. Depends on if they are all to be used for a one time mailing or sent out over the season if I'd add an actual expiration date.

I'd also like to hear anyone's actual response rate for post cards or other direct mail.
 
Scott D. said:
We are having Kieth design our postcards. `I like the overall design but theres just something not doing it for me with these proofs....what do you guys think?
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Scott, I don't see anything wrong at all. Looks damn good if you ask me. :)
 
Thanks for the reply guys.

I think my problem is it doesn't convey any particular message. "is your roof streaked with black stains?" "Whats eating your roof?" "Why replaceyour roof, when we can clean it for a fraction of the cost?" "Is your roof rotting away?"

I dont know, something like that, that grabs the attention...
 
Do you have a budget for 2 campaigns?

Your first card could be the 'what's eating your roof' type headline, then follow up with that card. Perhaps a lower quality paper/card stock for first card... Black text (with no pics) on yellow or green paper/card stock could be an attention grabber/information provider,... then BAM!!!... Hit them with the glossy full color, all singing, all dancing card.

Just a thought... :D
 
Scott D. said:
Thanks for the reply guys.

I think my problem is it doesn't convey any particular message. "is your roof streaked with black stains?" "Whats eating your roof?" "Why replaceyour roof, when we can clean it for a fraction of the cost?" "Is your roof rotting away?"

I dont know, something like that, that grabs the attention...
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It does mention "Don't Replace-Restore!" Looks real good to me. I think Rick has a good idea with adding a "call to action" phrase or date somewhere.
 
Nichole said:
It does mention "Don't Replace-Restore!" Looks real good to me. I think Rick has a good idea with adding a "call to action" phrase or date somewhere.
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That's an idea that I'm not to comfortable with. Some folks may not always be ready to make the decision to have their Roof Cleaned or Homes pressure Washed by the due date on the card and therefore may never call when actually ready. How many of us look at the expiration date on a pizza offer Etc... and then throw it away and make other plans for dinner or use one from another pizza place instead? Plus after adding such a date and the due date has passed you may think to yourself " I guess that's it. NO more callers". I would not limit myself to a time frame. I have seen potential clients call MONTHS after receiving a flyer. You spend good money to put an ad campaign together, Don't lose out due to a time line. JMO :)
 
What if you did the exact opposite? "Put this flyer on your fridge and use it at your convenience! Whether its 2 weeks or 2 years, we'll be here for you!!"
 
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